Trends: Branding

Sorry, we can’t help you out with your NCAA basketball bracket – you’ll have to guess those stats for yourself. But we do have some data on who’s spending the big bucks on marketing for the tourn … Read article

Bests. Trends. Buzzwords. January is always a time to look back and venture forward. From our best healthcare ad campaigns to Healthcare Marketing Bingo to healthcare delivery trends and beyond, take … Read article

When consumers talk up brands IRL and online, consumers buy—a lot. According to a study by Engagement Labs, consumer conversations drive 19 percent of sales worth $7-10 trillion in annual spendin … Read article

We’re taking stock in a year well spent and a job well done. We provoked. We tested. We challenged. And we learned a lot along the way. Together with our clients, we connected with consumers to help i … Read article

2017 healthcare innovations and mergers, website tips for the disabled, why Instagram is ADvantageous, and a candid opinion on preserving endangered themelines that are “Good to the last drop.” VITAMI … Read article

Artificial intelligence, virtual doctor visits, mobile check deposit. What’s next for tech? While brands are getting ready to market their products and services in the coming year, they’re also lookin … Read article

Should we “Just do it”? Should we kill marketing themelines altogether? Is the era of having a tagline or slogan for your brand on the verge of extinction? After all, consumers today only have a nanos … Read article

In August of 2015, Facebook announced an entirely new way for people to engage with their family, friends and fans. Facebook Live was instantly all about what was happening at an exact moment in time. … Read article

Teens are the true CEOs of social media. They decide the rules, they set the trends and they have the power to turn Average Joes into stars overnight. The young generation that was born into the socia … Read article

Blissfully ignorant. That’s one way to describe the financial state of Millennials as they head down the aisle today. Many know little or nothing about their partner’s spending habits, according to a … Read article