Trends: Branding
5 companies celebrating 25 years of Friends
On September 22, 1994, America met the cast of Friends for the first time. And now, 25 years later, they’re still there for you. (Cue The Rembrandts…) After 10 seasons and 236 episodes, people everywh … Read more
Social Marketing Example #11: Crisis Relief – Liking Isn’t Helping
Social media is driven by likes, shares and comments, but at the end of the day, what’s the true power of a like? Can hundreds of likes end wars? Can thousands stop natural disasters? Can millions pre … Read more
Social Marketing Example #10: Alzheimer’s Association “Pure Imagination.”
If you have ever watched someone with Alzheimer’s disease gradually decline, you know how terrifying and heartbreaking it can be. The Alzheimer’s Association is devoted to finding a cure to this disea … Read more
Social Marketing Example #9: Boys Don’t Cry, White Ribbon PSA
Boys are strong and brave and tough, and boys don’t cry. Or do they? In this 2019 PSA, White Ribbon is calling attention to toxic masculinity. Society has created the expectation that all men portray … Read more
Social Marketing Example #8: World Wildlife Fund, Horrifying. More Horrifying.
A shark may be terrifying, but an ocean without them is even more terrifying. This is the message the World Wildlife Fund conveyed in their 2010 campaign. The series of print advertisements showed an … Read more
Social Marketing Example #6: Always – “Like a Girl”
Have you ever been told you do something “like a girl”? This phrase has become synonymous with being weak and wimpy. But at what point in one’s life does doing something “like a girl” become an insult … Read more
Weekly Recap – August 30, 2019
Click Up Gen Z is more likely to BOPUS than other gens. They do it to save money. They do it to be efficient. But mostly, 18- to 25-year-old consumers buy online and pick up in store (BOPUS) because o … Read more
Weekly Recap – August 23, 2019
Just Sayin’ Voice assistants go mainstream. Voice-control technology has officially moved from fad to fandom, with Apple’s Siri, Amazon Alexa and Google Assistant being consulted monthly by about 111. … Read more
Social Marketing Example #5: Heineken, Worlds Apart
A beer that brings people together: this was the inspiration behind Heineken’s 2017 Worlds Apart campaign. In the 4:26 launch video, six individuals were blindly paired with a stranger they knew nothi … Read more
Weekly Recap – August 16, 2019
X-tra Elusive A little bit analogue, a little bit digital. Gen Xers comfortably toggle between media channels, which should make them a marketer’s dream. Instead, their aptitude makes them even harder … Read more
