Trends: Branding
Pepsi brand marketing of the moment.
Advertising needs to be spontaneous and revolutionary to keep up with the ever changing, fast-paced, modern world. But recently, Pepsi has decided to not only embrace this concept, but take it to a ne … Read more
Three unique brand page examples on Pinterest.
Last fall we mentioned the latest social craze – Pinterest – and how users are pinning anything and everything from food to fashion and beyond. Back then, the majority of user accounts wer … Read more
Innovative healthcare marketing example #12.
Memorial Hermann will be doing more than putting pins in patients today. They will be pinning a live brain tumor resection. Brain surgery on Pinterest? Yep. I’m not sure if it’s the right social … Read more
Dads gain bragging rights – on and off Facebook.
Dad’s around the U.S. aren’t just stepping up to the plate when it comes to grocery shopping and diaper changing, they’re showing off their new family role on Facebook too. According to Mashable, 40% … Read more
Online campaign influences Mattel to produce bald Barbie for cancer-stricken youth.
The evolution of the Barbie Doll has been drastic since it first hit the children’s toy scene in the late 1950s. Since its launch, Barbie has had to combat multiple lawsuits and negative press about t … Read more
The future of User Interface (UI) Design: Part 1.
As one of the digital thought leaders at Brogan & Partners, I was excited to attend this year’s SXSW conference and see where the future of digital design was heading. Often, I feel like the “usab … Read more
Innovative healthcare marketing example #10.
How often do you get to do really cool healthcare transit advertising? I have to give our client, Covenant HealthCare, a big pat on the back for being great partners in letting us create 6 really cool … Read more
Invest in yourself first – advice for brands.
“Invest in yourself first.” While I’ve always know this to be great advice on retirement planning and savings, I’ve recently found myself using it to talk to clients about everything from brand buildi … Read more
Innovative healthcare marketing example #7.
Academic Medical Center advertising can be boring. All trying to push the research and education angles, with lots of high tech blah blah and no break-through messaging. Not so at the Medical Universi … Read more
Get pinned.
If you’re like me, life comes to a full boil at least once a day. (Now that school is back in session, that once-a-day usually occurs right around 7:45 in the morning.) Just as one kid tumbles down th … Read more