Trends: Branding

Meds or Meditation?

Herbs? Essential Oils? Reiki? Acupuncture? I’m a believer, which is why I’m always thrilled to learn about the growing acceptance of alternative medicine. The University Hospital’s Connor Integrative … Read more

Does Pinterest lead to product purchasing?

Recently I discussed three unique brand page examples on Pinterest and how brands are engaging their followers. Upon finding those unique examples, I wondered about the effectiveness of Pinterest bran … Read more

Brands get up close and personal on Facebook.

In the past couple of months, a few brands have been reaching out to Facebook fans in an extra-ordinary way – with personalized videos. Febreze is the most recent example with their “Million Thanks.” … Read more

Innovative healthcare marketing example #13.

What do you want to do when you’re 100? If you’re like me, you don’t think much about it. Too busy with today’s priorities – like getting to work on time, packing lunches and making the next trac … Read more

Pepsi brand marketing of the moment.

Advertising needs to be spontaneous and revolutionary to keep up with the ever changing, fast-paced, modern world. But recently, Pepsi has decided to not only embrace this concept, but take it to a ne … Read more

Peugeot Panama Pinterest Page

Three unique brand page examples on Pinterest.

Last fall we mentioned the latest social craze – Pinterest – and how users are pinning anything and everything from food to fashion and beyond. Back then, the majority of user accounts wer … Read more

Innovative healthcare marketing example #12.

Memorial Hermann will be doing more than putting pins in patients today. They will be pinning a live brain tumor resection. Brain surgery on Pinterest? Yep. I’m not sure if it’s the right social … Read more

Dads gain bragging rights – on and off Facebook.

Dad’s around the U.S. aren’t just stepping up to the plate when it comes to grocery shopping and diaper changing, they’re showing off their new family role on Facebook too. According to Mashable, 40% … Read more

Bald and Beautiful Facebook Page

Online campaign influences Mattel to produce bald Barbie for cancer-stricken youth.

The evolution of the Barbie Doll has been drastic since it first hit the children’s toy scene in the late 1950s. Since its launch, Barbie has had to combat multiple lawsuits and negative press about t … Read more

The future of User Interface (UI) Design: Part 1.

As one of the digital thought leaders at Brogan & Partners, I was excited to attend this year’s SXSW conference and see where the future of digital design was heading. Often, I feel like the “usab … Read more

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