Trends: Branding
Oreo has inspired us, once again.
Think about those ads that, as soon as you see them, make you think, “I wish I would’ve thought of that.” Whether a brand has unveiled a brilliant logo design, a catchy theme line, awesome ad pl … Read more
Celebrating 30 years of creative advertising: #3 Sanders.
Growing up in Michigan, I have fond memories of going to Sanders for lunch with my Grandma and sharing an egg salad sandwich and a hot fudge cream puff sundae. We’d sit at the counter while the ladies … Read more
The weekly recap – June 16, 2014.
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
More than 300,000 People Enroll in the Healthy Michigan Plan.
I love my job. When I decided to go into advertising over a decade ago, I was a college freshman who thought it would be fun to hang out at a hip office, sip coffee and come up with catchy taglines. W … Read more
The weekly recap – June 9, 2014.
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
Dove celebrates Dads with an emotional Father’s Day ad.
Father’s day is right around the corner. And while research shows that dads generally get less gifts and goodies than moms do for Mother’s Day, Dove’s latest ad could change the trend this weekend. Ge … Read more
Celebrating 30 years of creative advertising: #2: Mountain Valley Spring Water.
One of Brogan’s early clients (back in the ‘80s when we were still Brogan Kabot) was Mountain Valley Spring Water. Bottled water wasn’t such an easy sell in the ‘80s; the prevailing thought was, … Read more
The weekly recap – June 2, 2014.
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
The weekly recap – May 26, 2014.
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
With its new ad campaign, McDonalds proves less is more.
They say a picture is worth a thousand words. A new campaign for McDonalds by TBWA Paris proves this statement true. We live in an icon-driven world. (Think of your smart phone.) TBWA Paris took advan … Read more
