Trends: Branding

A great marketing to women campaign that is #awesome, #inspiring, and #brilliant is the #mygirls campaign for Adidas. This global campaign aimed at girls 14-23, with a concentration on 17 year olds, u … Read article

When the Kindle first debuted, it did so with a memorable campaign that featured a woman and used stop motion to tell a story. The idea was to breakthrough in a creative way, as the product at the tim … Read article

I expected cigarette smoke, beer and the sickly, sweet tang of girlie cocktails. And, desperation steeped in sweat. Instead, Las Vegas smelled like rosemary and lavender with a hint of sweet orange. J … Read article

In October, our creative director Laurie Hix mourned the passing of Dove’s Real Beauty Campaign. For seven years, Dove had celebrated women with body fat, freckles, wrinkles, gray hairs, and other “fl … Read article

Do the ads that play on Pandora while you listen to your favorite playlist pertain to products or brands you are likely to purchase? As advertisers, it’s our job to make sure our client’s ads are bein … Read article

When you think of “Centers of Excellence”, what comes to mind? I’d guess maybe highest quality. The best of the best. Specialized. Prestigious reputation. Esteem. That’s why when I heard Walmart was o … Read article

Some marketing goes beyond building brand awareness, but builds something more: a bridge to change the culture in which we live. The Real Beauty Dove Campaign did exactly that. They took a brand that … Read article

When Omnicare Health Plan embarked upon a recent name change and rebranding to CoventryCares of Michigan, we were honored to become their healthcare marketing partner. There were some unique factors t … Read article

Well, the Olympics have come to an end (sigh). The closing ceremonies are over and have successfully spiced up my life. But  the completion of the games have left a void in my nightly television … Read article

I’ve been reading a lot about marketing around the Olympics this year, but the story that keeps coming up is how the non-sponsor brands are usurping the limelight from official sponsors. Here are a fe … Read article