Twitter, the social media platform that revolutionized the way people communicate, has been on brands’ minds since its inception in 2006. Originally a safe, reputable source of information, buzzing wi … Read more

When I was a very small child, Gold Medal Flour had a catchy earworm of a jingle in their advertising that I could perform by heart to amused family members. Today, MANY decades later, I can still rem … Read more

Did you know? On average, 30,000 websites are hacked daily. It’s never been more important for brands to increase their security to protect themselves, their customers, their reputations and trust. As … Read more

You pick up your phone after hearing a notification ding. It’s the weather app: “Extreme temperatures stretching across the country.” Instinctively, you walk to the thermostat and bump the temperature … Read more

Social media is one of the most powerful tools to boost a brand’s reach and relatability. But, when you’re not careful, it can also hurt your reputation if there’s backlash from a post. It’s always im … Read more

Every brand represents the reputation of the product, service and company it promotes. It is critical that when a consumer thinks about your brand, they know it’s one that can be trusted. When brands … Read more

The handwriting is on the wall. With hospital margins in the red thus far in 2022, hospital marketing budgets are bound to be affected. Citing decreased volume and revenue alongside widespread labor s … Read more

On February 24, Russian President Vladimir Putin launched an invasion into Ukraine – a country of about 40 million people. Since then, almost three million people have fled. However, experts in the Eu … Read more

As an employee at any company, the job you do makes a direct difference… and the value you add can be truly remarkable. For the purposes of this blog post, the value we’re referring to is that of a br … Read more

According to a study by the Pew Research Center, 60% of patients choose a new doctor or hospital based on the recommendation of friends and family. Clearly, when it comes to choosing healthcare, word … Read more