Trends: Branding

Think about those ads that, as soon as you see them, make you think, “I wish I would’ve thought of that.”  Whether a brand has unveiled a brilliant logo design, a catchy theme line, awesome ad pl … Read article

Growing up in Michigan, I have fond memories of going to Sanders for lunch with my Grandma and sharing an egg salad sandwich and a hot fudge cream puff sundae. We’d sit at the counter while the ladies … Read article

I love my job. When I decided to go into advertising over a decade ago, I was a college freshman who thought it would be fun to hang out at a hip office, sip coffee and come up with catchy taglines. W … Read article

Father’s day is right around the corner. And while research shows that dads generally get less gifts and goodies than moms do for Mother’s Day, Dove’s latest ad could change the trend this weekend. Ge … Read article

One of Brogan’s early clients (back in the ‘80s when we were still Brogan Kabot) was Mountain Valley Spring Water.  Bottled water wasn’t such an easy sell in the ‘80s; the prevailing thought was, … Read article

They say a picture is worth a thousand words. A new campaign for McDonalds by TBWA Paris proves this statement true. We live in an icon-driven world. (Think of your smart phone.) TBWA Paris took advan … Read article

It can be tough to get your message noticed on social media sites. On Facebook, your content competes with that of 1.11 billion people who are using the site each month. With 255 million monthly activ … Read article

If you’re in the healthcare marketing world, I’ll wager you’ve heard this stat a multitude of times via a plenitude of forums: 72% of Internet users say they looked online for health information in th … Read article

It’s not every day, a female trailblazer like Sheryl Sandberg comes to town. As a leader at an ad agency that specializes in marketing to women and social media, I was excited to hear the Facebook COO … Read article

When I got married 5 years ago, it didn’t take long to start getting that common question, “So when are you going to have a baby?”  I’m sure all married women (and men) have experienced the same … Read article