Emojis are not for every brand. Here's why.

Emojis are taking over e-mail subject lines everywhere. 

A study by Appboy finds that the volume of “active customer messaging campaigns that include emojis” grew by 609 percent in just one year (June 2015-June 2016).

And why not? Most people like emojis, according to the same research. Sixty-four percent said they like or even love emojis. But that doesn’t translate into liking/loving the brands that apply emojis liberally.

Of the 540 participants in the Appboy survey, 39 percent said brands that use emojis are fun; another 13 percent said the brands are relatable. The balance, however, found messages with emojis to be at best “normal” and at worst “childish” or “inappropriate.”

This tracks with research published in Social Psychological and Personality Science that considered how consumers react to a smiling face versus a smiley face.  What they found should give you pause before punctuating your next email campaign with an emoji.

Researchers discovered that people who smile are perceived as more competent than those who wear a neutral face—whether live and in person, or in a photo. But people who use smiley emojis are seen as less competent. 

This is especially true for work-related e-mails.

"The study also found when the participants were asked to respond to e-mails on formal matters, their answers were more detailed and they included more content-related information when the e-mail did not include a smiley,” said lead author Ella Glikson. "We found that the perceptions of low competence if a smiley is included in turn undermined information sharing" (Telegraph.co.uk, Aug. 14, 2017).

So, when is it okay for a brand to use an emoji?

Emojis aren’t made to be taken seriously. The Appboy study said as much (39 percent of respondents said brands that use them are “fun”). So, if you’re a light-hearted brand, say in the food and beverage business, travel and tourism or entertainment industry, an emoji may be just the right amount of cowbell for your campaign.

Some channels are more emoji worthy, according to the Appboy research. Survey participants were most open to receiving brand messages with emojis via text message (37 percent) or social media (28 percent) rather than through messaging apps, email or push notifications. Consider this sweet text from Baskin-Robbins. Now that’s fun.

8 signs your website is past its prime.

8 signs your website needs help.

Time is not kind to websites.

In the course of a year or even months, a high performing site can be dealt brutal blows that negatively impact results. Your organization may shift focus, launch new products and services, invest in new markets. Search engines alter algorithms, revamping rules in pursuit of the ultimate results. Designers craft new designs, inspiring the next evolution of content management systems. Browsers update.

Is your website getting a little soft in the middle? Is it time to revamp or simply refresh? Take a hard look at your site for telltale signs of aging.

  1. Does it fail to perform across browsers? Remember, websites are just a set of instructions describing how a site should look and function. It's up to the browser to interpret it. To be standards-compliant, browsers often make changes to software used to read websites. If your site is stuck in an old version of a browser, it will render improperly when users visit from new versions of the browser. In other words, it won't look and function the way it should. So your visitors will get a less than ideal experience. Check your site across multiple browsers here: http://browsershots.org
  2. Are you juggling assorted domains or microsites? If you're Unilever with a house of brands that ranges from Hellman's mayonnaise to Axe body spray, you've got a case for independent sites. It's hard to upsell a guy looking to smell nice with a macaroni salad recipe. But if your brands do share the same audiences, then your multiple sites are probably competing against each other at the risk of valuable SEO.
  3. Is your website slow? If your answer to everything has been installing a new plug-in, your site may be loading slowly. Users are impatient. They'll bounce to the next search engine result page rather than wait for yours to load.
  4. Is it stuck in the skeuomorphic period? This design technique makes digital images look lifelike to illustrate a clear purpose. (Think of the calculator function designed to look like a handheld calculator.) Once a functional design intended to ease consumers from old to new, now it just looks plain old. Today, flat design rules. Microsoft was one of the first big tech companies to apply the minimalist design, facilitating usability.
  5. How old is your CMS? The CMS is the backbone of your website. It should support your business objectives and be easy to use. An outdated CMS may make your website look outdated and your brand by association. Older CMS's can also be clunky and difficult to use, preventing marketing from leveraging the website effectively.
  6. Is your website responsive? If your site isn't coded to adapt to all screens—mobile, tablet and desktop—not only does it look old, it's missing opportunities. Consumers of all ages expect to traverse seamlessly from device to device. If your site isn't responsive, you risk disappointing them and losing them along the way.
  7. Does your HTTP have an "S"? The "s" is for secure, indicating the site is protected with an SSL Certificate. Once reserved to secure credit card transactions, SSL Certificates are quickly becoming the norm for all sites. Because SEO. Google considers SSL Certification among its ranking factors.
  8. Is your site broken in places? Maybe it's that snazzy dropdown that leads consumers deeper into your product line. Or maybe a page refuses to load. The problems could be related to software, browser, hardware, user or some combination thereof.  When your site is fractured in multiple places, it may be time to rebuild rather than triage.

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Weekly Recap - August 11, 2017

Self-promotion is tough, but these artists are using Patreon to make it easier. You’ve heard of ad block, but it may soon find a permanent spot on the internet. Gulp, said marketers everywhere. That’s a story for later. Google is planting its own stories on the internet. Is it working? Apple has officially joined Instagram, and its “shot on an iPhone” campaign definitely is.


Inside Patreon, the economic engine of internet culture. It’s the latest turn in the never-ending cycle of ways people have funded “free” art, from federal grants to corporate sponsorships to, most recently, impression-based advertising.

Google stars testing Chrome’s built-in ad blocker. Google is planning to introduce a built-in ad blocker for its Chrome browser next year.

Short stories are popping up in Google ads all over the internet. Each year, Matchbook asks for short story submissions and then circulates them online through Google’s Ad words program.

The flagship Apple brand has finally joined Instagram. Apple extends the “Shot on iPhone” campaign to the social media giant.

Meanwhile, back at the RANCH

6 healthcare social media insights, with tips. That’s why it’s important to keep a pulse on what’s happening now, and what’s expected to happen next.

Ad Block isn’t as scary as you think. Truth is, it’s manageable and even beneficial for marketers and consumers alike.

THE Topic of conversation

Instagram - Instagram. Learn how your business can use Instagram to build brand awareness and increase engagement. Download our free whitepaper "Why your business should be marketing on Instagram."


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Weekly Recap - June 23, 2017

Got an AJA Cion HD camera? We don’t either, but thankfully you can use an iPhone to shoot high quality web content. How’s your Instagram? If you’re looking for more followers, you’ve come to the right place. There’s a new trend in the digital world, and it’s all about CMOs. Finally, cupcakes. They have untold marketing power.


How to make an iPhone video: a step-by-step guide. You might know that video is important, but you’re still asking the big question: how?

How to increase your Instagram followers & sales. Are you tired of posting Instagram updates to the same 100 or 500 followers? Perhaps your sales from Instagram are stagnant.

6 digital trends business owners need to be paying attention to right now. Digital marketing evolves every day, forcing all leaders to keep up of fall behind.

The greatest marketing growth hack of all time. It’s official: cupcakes are better than iPads. And they can help ramp up customer engagement.

Meanwhile, back at the RANCH

5 tips to boost video performance. You don’t need to do research to know that videos are going viral. Here are five tips to get clicks and make your video content shine.

Wendy’s gets real. Twitter goes wild. And sales? Sass is subjective. We know authenticity connects, but how straight fire must our posts be to win the hearts of our consumers?

THE Topic of conversation

Communicating with Visuals - Visual communication. Did you know that 93 percent of communication is visual? Amplify your marketing and discover how your brand can communicate visually. Download our latest free guide, "Communicating with Visuals."


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Healthcare Checkup - June 2017

How can healthcare providers tap into the safety Millennials so crave? Should you be focusing your mental health campaign at university populations? Or should you stick with the SAD month of January? No worries, as you’ll be happy to see all the ways brands are empowering women.


5 things Millennials want from healthcare. No longer a bunch of texting teens, America’s largest cohort is having babies and purchasing healthcare. Take a look at what they’re looking for.

A healthcare marketer’s cheat sheet: what to advertise and when. We all know about flu season and heart month, but what about some other opportune months to market your clinical services?


6 top takeaways from Iconosphere 2017. From “play deficit disorder” to a world without smart phones, see what’s up and coming in future-forward ideas and consumer insights shared at this conference.

6 ways brands are empowering women in 2017. Kudos to Microsoft for encouraging young girls to stay in STEM and MCann New York for the statue of the darling girl facing off the infamous Wall Street Charging Bull.


Have you added influencer marketing to your mix yet? Think maternity care, fitness and bariatrics. And how are your docs feeling about their workplace these days? Have you given them a forum to tell you?

What micro-influencers can do for you. These mid-level brand evangelists are loaded with authenticity and millennial appeal, and may warrant your attention in implementing an influencer campaign.

Here’s what doctors really think about where they work. Gain insight from one doc who appreciates giving his insight on a hospital focus group. Something to think about for physician retention.


Looking to market to all generations but don’t have the budget? Not a problem. There’s one common demoninator across each audience. Can you guess what it is? Download our free guide: How to market healthcare to all generations, to learn more.

What you need to know about voice activated search and SEO.

What you need to know about voice activated search and SEO.

Just when you thought you had the whole SEO thing down, the internet shifts to voice activation search. ComScore predicts that 50 percent of all searches will be voice activated by 2020. Users tend to search differently when typing versus speaking, so your content will need to be optimized for both the written and spoken word. Brace yourself. It’s about to get vocal.

Last year, voice activated search on popular engine Google reached 20 percent. That’s a 13 percent increase from just six months ago. And as speech recognition improves (errors have dropped from 20 to 8 percent in two years, according to the Search Engine Journal), demand follows. So to any deniers, voice activation isn’t just on its way. It’s here.

How voice activation affects search.

When a consumer wants to know who the president of Uzbekistan is, she might type “Uzbekistan president” while she may say “Who is the president of Uzbekistan?” (It’s Shavkat Mirziyoyev, by the way.) She may also misspell or mispronounce the subject. All of these factors play a role in the search results. So, we’ll have to learn to include phrases that are more speech-friendly. It’s also a good idea to include mispronunciations of brands names because, we won’t always get it right.

Remember the five Ws.

Who, what, where, when, and why? These are key phrases that often appear in speech, but not so often in type. “Alexa, where is Mont Rushmore?” (Black Hills National Forest, South Dakota.) “Alexa, how much is a gallon of milk?” (About $1.81.) Including these words in your SEO will help your search optimization. Outside the five Ws, any sort of conversational phrasing will increase as voice activated searches become more common. “What is 67 times 50?”  “Where is the nearest gas station?” (3,350 yards, and it’s probably a Speedway.) Google is working tirelessly to improve its voice recognition to recognize these sorts of phrases. So, do like Google.

Use common language.

Google is pushing to have computers understand common language, so we will have to do the same. For example, if someone asks for recipes for spaghetti, Google would find recipes for spaghetti. If the person follows up with the query, “show me pictures of it,” Google will understand that the speaker is referring to the spaghetti, and not the creepy clown movie. In the same way, Google will begin to understand phrases using I, me, and my. Moving forward, we’ll have to prepare for even more of these changes.

Schema Makeup is here to help.

Schema Makeup is going to be a big help during this adjustment. Created by a collaborated team between Google, Yahoo, and Bing, the software was designed by users to create a better experience. Schema will tell the search engine what your data means, and not just what it says. And thankfully, this doesn’t require any new coding skills. You only need to add the proper vocabulary to the HTML Microdata.

No one said change is going to be easy. But at least as the internet expands, change is getting easier. With these tips, voice activated searches don’t have to be the end of the world.

Still looking to optimize your internet prowess? Check out our Weekly Recap, which features even more online info.

6 top takeaways from Iconosphere 2017.

6 top takeaways from Iconosphere 2017

The vibe was strategic, energizing and inspiring. Speakers spouted future-forward ideas, consumer insights and timely research. The result?  High level fuel to power successful strategies for our clients from the Iconosphere 2017 conference held in Vegas last week. Among the top 6 takeaways for me were:

  1. “Play deficit disorder” is a growing problem.  Uh oh, yet another disorder! Do you check emails while on vacation?  Believe sleep deprivation is a status symbol? Feel compelled to check things off your list? According to Rebeccca Kolls, consumer strategist, you may fall into the category of needing “permission to play.”  Don’t worry, you are not to blame, what with your childhood conditioning of “You can play when your room is clean” or “You can play after you practice piano.” With a productivity increase of 400 percent since the 1950s, we are losing the tug of war between productivity and play. And our guilt-fueled ability to play (which, by the way, is rated important by nine out of 10), has even been segmented into three groups, with marketing implications to match (think time - and money-saving solutions).
  1. “Privacy” wins over “Security” in communicating about consumer health data. Personal health data is big business, fueling healthcare innovation. However, we so fear giving it away. Why? Because it’s personal. We want to control and own our data. We’re not sure where it will go (e.g. Will it affect my insurance rates?). Research shows that marketers can gain more trust with the word, “privacy,” over “security,” and that communicating HOW health data provision will benefit you with specific positive outcomes reaps results. Think 23andMe DNA testing, which focuses upon the positive results of knowing your genetic history.
  1. A world without smart phones is on the horizon. Just when I finally got our 87-year-old mother to use one! In his Look Ma, No Hands keynote, Consumer Strategist Mike Garrison told us smart phones are on the way out. The audience was in shock and denial, which he quickly validated with video snippets of people saying, “I panic without my smart phone,” “I have my whole life in here,” and the ultimate, “but I love my smart phone.” Okay, so I’m not alone in my emotions, but the fact is sales have plateaued for smart phones, and smart phone features aren’t boosting demand anymore. People are talking about things like “smart phone addiction” and the need for “digital detox” (unplugging), all signaling the entry of the next big thing. Think Alexa, hands-free, device-agnostic ability for content fluidity. (Okay, I’ll try…)
  1. The “struggling moment” is the seed for all innovation. So says keynote speaker Bob Moseta and president of The Rewired Group. Since consumers lie to themselves and him about what they want, he finds the struggling moment for each purchase decision. His motto: “Bitchin’ ain’t switchin’!” And since he is the creator of that cool, little arrow that indicates the gas tank side of the car on  your dashboard, as well as the Snickers campaign that positioned the candy bar as food, not candy (You’re not you when you’re hungry), we believe him!
  1. 72 percent of Gen We high schoolers plan to start a business someday. That figure shocked me. And the same amount would trade a year of social media for their own car. They value their independence, know the value of a dollar (76 percent consider how much things cost), and celebrate diversity (the most diverse generation ever, with 48 percent non-white).
  1. Beatles Love Show is arguably the best show in Vegas. Or at least the best I’ve ever seen.  This endorphin-producing, multi-media explosion of creativity is a testament to the meaning of emotional connection – something we strive for every day with our work. We agreed we would have gladly paid twice our ticket price for the experience!

Need more insights? Check out From insights to innovation: Applying creativity to connect the dots.

Weekly Recap - March 10, 2017

Move over Facebook, Vimeo is now adding 360 degree video. But what constitutes a view? A share? A like? Adweek is breaking down what it means to truly measure ads. Us? We’re looking at HubSpot’s list of impressive influencer marketing campaigns. Take a look.

DETAILS, please

Vimeo is adding 360-degree video capabilities. Vimeo announced today it will let creators upload, share and sell 360 video on the platform. They’re hoping this will accelerate adoption of the experiential format. 

How to get the true measure of a mobile ad. And how should advertisers incorporate likes and shares in social media?

10 impressive examples of influencer marketing campaigns. You can't go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing.

Meanwhile back at the RANCH

Facebook and Google are losing the war against ad-blockers. All told, internet users worldwide had installed ad-blocking software on 616 million mobile devices and desktops by the end of 2016, a 25 percent increase from 2015 (491). 

Self-care and what it means for healthcare marketers. You know it is 2017 when you can officially count a glass of wine or reading a good book as part of your self-care routine

THE Topic of conversation

Visual communication. Did you know that 93 percent of communication is visual? Amplify your marketing and discover how your brand can communicate visually. Download our latest, greatest and free whitepaper "Communicating with Visuals."


Like what you see? Share the Brogan Recap.

Snapchat vs. Instagram: Everything your brand needs to know.

Debating which visual social platform is better for your brand? Let’s break it down filter-by-filter, post-by-post, percentage-by-percentage.

Active users and audiences.
To date, Snapchat has:

Instagram has:

  • 600 million registered users
  • 400 million monthly active users
  • 75 million daily users

If your brand is looking to reach adults 18-34, Snapchat reaches 41 percent of this audience on any given day. Roughly 71 percent of Snapchat users are under the age of 34, and 70 percent of all users are female. Audiences vary slightly more on Instagram. According to a recent Pew Research survey, Instagram accounts for the following audiences:

  • 59 percent of 18-34 year olds
  • 31 percent of 30-39 year olds
  • 13 percent of 50-64 year olds
  • 5 percent of 65+

In the past year, these figures have increased across all audiences except for those 65+, which experienced a decrease in users by one percent.

Time spent, content shared.
On average, a daily Snapchat user spends roughly 25 minutes in app. Snapchatters watch over 10 billion videos per day. An Instagrammer spends on average 21 minutes a day, with an average of 80 million photos posted daily. What’s more:

  • 60 percent of users say they discover new products on Instagram
  • 70 percent of users follow a business on Instagram
  • 75 percent of users take action after being inspired by a post

Features, filters and fixtures.
Snapchat allows users to spice up photos and videos with:

  • Filters
  • Speed
  • Temperature outside
  • Altitude
  • Time
  • Geo-filters
  • Stickers
  • Make your own stickers
  • Bitmojis
  • Emojis
  • Text and even a combination of the features

Instagram involves a variety of visual interests for users. For in-feed photo posts, users can opt for landscape, portrait or square images. Instagrammers can even post videos: hyperlapse, slow motion, standard video and Boomerang video units. Feel like posting 10 images or videos in one post? Instagram even supports album-style postings.

Snapchat was the first to claim their stake in this territory, but Instagram has now joined the field. According to Social Media Today, Instagram has a better user interface, an easier way to share stories and their features are cleaner. Here’s what you’ll find:

  • Boomerang video
  • Linking to blogs or other handles
  • Stickers
  • Weather
  • Current time
  • Location
  • Text
  • Drawing capabilities
  • Live video

You can even save your entire story from the past 24 hours to your camera roll.

Not only can you send snaps to users you connect with, but you can also make audio and video call through the Chat interface. In contrast, Instagram allows users to message through threaded messages, known as Instagram Direct. Users can name their chat groups, send photos, oversized emojis, comment on stories and even share profiles.

Discover and explore.
Both apps offer the ability to find inspiration, news, brands and other accounts on discover and explore pages. These pages allow users to see what is trending, what live videos are available and what accounts/brands have stories available for viewing. 

As part of their monetization strategy, Snapchat offers a variety of creative ad tools:

  • Snap Ads – These video units offer up to 10 seconds of branded messaging. Users interested in learning more can be directed to an article, app install, long form video or lead right to your brand’s website.
  • Sponsored Geofilters – Is your brand looking to advertise in a specific arena, location, etc.? Geofilters put a virtual fence around a venue or community, enabling only those users within to access special filters.
  • Sponsored Lenses – Lenses can be used anywhere regardless of location. To activate, press and hold on images and lenses will appear. Branded lenses can be triggered by users raising an eyebrow, sticking out a tongue, etc. On average, users play with Sponsored Lenses for 20 seconds.

Snapchat also offers 3V Discover Ads, 3V Live Ads and 3V Ads Between Stories. 

Whether you’re looking to increase app downloads, sign-ups, video views, video completions or looking to drive traffic to the website, Instagram users can utilize all of these metric guided campaign tools through Facebook Ads Manager. So, if your brand is running an ad campaign on Facebook they can even extend the campaign to advertise on Instagram. Ad opportunities include: photo ads, video ads, carousel units, photo and video ads in between Instagram Stories.

Interested in advertising on these platforms? Talk to us.

For more on visual communication, download our newest guide, "Communicating with Visuals," to learn how your brand can amplify their marketing.


Weekly Recap - February 24, 2017

How often do you tap into virtual assistance apps on you smartphone? According to a new study, 21 percent of consumers use them at least once a day, 26 percent use once a week and 23 percent use them at least once a month. And they’re not just using them to ask funny questions. (Siri, will you marry me?) Weather, music and searching news are popular apps. How do you measure success? Click-through no longer cuts it. Maybe video views? Take a look.

DETAILS, please

How do people use virtual assistants on their smartphones? New research looked at how often U.S. smartphone users are employing smartphone virtual assistants, why and when they’re using them, which services they’re using and what they’re commonly searching for.  

6 reasons why it’s time for advertisers to move beyond measurements like click-through. As an industry, we have incentivized click-through and created the market for fake click traffic.

The state of video marketing 2017. It seems like every year is labeled “the year of video” by one expert or another—but  2017 could well have the best claim yet. 

Meanwhile back at the RANCH

Are you keeping up with Brogan & Partners? Follow us on FacebookTwitterInstagramLinkedInYouTubeGoogle+ and Pinterest.

THE Topic of conversation

Visual communication. Did you know that 93 percent of communication is visual? Amplify your marketing and discover how your brand can communicate visually. Download our latest, greatest and free whitepaper "Communicating with Visuals."


Like what you see? Share the Brogan Recap.

Weekly Recap - January 6, 2017

Shhh. What’s that? A muted ad? Pandora is slated to roll out muted video and responsive display ads this month and marketers aren’t the only ones excited. Users are too. In fact, three of four people surveyed prefer the new ad experience altogether. And it’s right on trend. HubSpot notes that by 2017, video will represent 74 percent of all internet traffic. It even makes Forbes’ top five social trends that will dominate this year. And if you want to take your video targeting to the next level, eMarketer has some tips.

DETAILS, please

Pandora’s muted video and responsive display ads are a big hit with marketers. According to Pandora, the ads—which will roll out beyond beta on Jan. 19—have shown promising results during early tests. 

42 visual content marketing statistics you should know in 2017. Here’s what’s new and next in for visual content marketing.

5 social media trends that will dominate 2017. Social media is one of the fastest changing industries out there. So, here’s the latest and greatest trends to look out for.

Taking video ad targeting beyond demographics. Demographic targeting (using consumers’ age and gender to make media decisions) continues to be used widely, but advertisers are raising questions about its effectiveness.

Meanwhile back at the RANCH

Are you keeping up with Brogan & Partners? Follow us on FacebookTwitterInstagramLinkedInYouTubeGoogle+ and Pinterest.


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A Year in Review: Facebook.

A Year in Review: Facebook.

For Facebook, every year brings advancements and enhancements—and 2016 was no different.

With a strategic goal to make the world more connected, the Facebook team added new functionality, created new technology and worked to improve features that already exist.

Which made the most news? Let’s rewind.

  • Live video expanded. In December 2015, Facebook started testing live video. Then, certain accounts were granted access to go live, but now, both iOS and Android users can start a live stream in seconds.
  • Instant video exploded. To keep up with Facetime, Facebook Messenger made video calling an everyday option. 
  • Facebook Reactions appeared. The people had spoken, and Facebook listened. Kind of. For years, users begged and pleaded for a “dislike” button. And while they didn’t get exactly what they asked for, they did get icons that could convey other emotions, like “love,” “haha,” “yay,” “wow,” “sad” and “angry.”
  • Friends and family came first. Facebook announced they were more determined than ever to keep users connected to the people, places and things they actually wanted to be connected to. Translation: Content people cared most about started appearing higher in newsfeeds (even higher than before).
  • Information became even more important. Whether you’re looking for a news event or just a new recipe, now, you’ll probably find it sooner. Because Facebook values informative content, that also took priority in newsfeeds.
  • There was more to do in Messenger. A new design brought a new ease. In June, users started seeing their most recent messages at the top of their screen, a “favorites” section that let them quickly access the friends they frequently talk to and an “active now” section to see who’s available at the moment. By July, more than 1 billion people were using the app every month.
  • Users could spend time (and money) in-app. In September, Facebook started experimenting with transactions in Messenger. Customers could check out with just a few clicks, without ever leaving the app. 
  • Actions got easier. October brought the functionality for consumers to get more from brands—faster. Now, users can order food, request an appointment, get a quote and get tickets directly from Facebook. (This is still being rolled out, so stay tuned!)
  • Recommendations rolled out. Asking for advice about a product or service? Simply switch on the Recommendations for that post, and your friends can comment with suggestions. Can’t they do that already, you ask? Well, a bit. But with this functionality, you’ll see all of your friends’ suggestions mapped out and saved in one place.
  • People expressed their hate for clickbait. To combat this, Facebook built a system to identify and demote any posts that appear to use clickbait headlines.  
  • Video streamed on bigger screens. This year, users got the ability to stream Facebook videos on their TV, through devices like Apple TV and Google Chromecast.
  • Social media met social good. The launch of Community Help lets users ask for or offer assistance after a natural disaster.
  • Fundraising got more fun. New in November, Facebook users were able to add a donate button to their own live videos, as well as their posts.
  • Metrics mattered more. Also in November, Facebook set out to give Pages more clarity and confidence about the insights they provide. They changed the way certain things were measured, as well as the descriptions for each metric they record.
  • 360-degree photos were shared. Show off the world around you… literally, all the way around you. By snapping a panorama or using a 360-degree photo app, users can now post bigger, better shots from their day. Friends, family and fans can then explore the image just by tapping (or clicking) and dragging.
  • Artificial intelligence helped blind people “see.” Facebook is a visual platform—extremely visual. But, according to the platform itself, more than 39 million people are blind, and more than 246 million people have a severe visual impairment. Realizing this, Facebook launched an object recognition technology to generate descriptions of photos shared across the channel.
  • Users drove the ad experience. To expose people to fewer “bad ads,” Facebook let users take matters into their own hands. Now, if a user wants to stop seeing ads about a certain topic (anything from ice cream to Iceland), they can remove it from their ad preferences. Additionally, they can request to stop seeing ads from certain businesses or organizations.
  • Windows welcomed the app. Because more and more people were using Facebook on Windows 10 computers, the platform rolled out an app specifically for their desktops.
  • Marketplace launched. To buy and sell, user to user, just tap the shop icon at the bottom of your app. This year, Marketplace became available to everyone older than 18 years old in the U.S., U.K., Australia and New Zealand.
  • Workplace went worldwide. Now available to any company or organization across the globe, Workplace helps to keep coworkers connected.
  • Users started finding events with ease. With hundreds of millions of Facebook events, FOMO got even more real. That’s why Facebook launched a new app, designed specifically to keep calendars full. Events from Facebook shows what’s happening when with an interactive map that’s definitely worth exploring.

What will 2017 bring? We’ll be standing by.

To stay up to date with all of the social media changes, all year long, subscribe to our Brogan Weekly Recap.


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  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

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  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

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