A <em>blog entry</em> is a single post to an online journal, or <em>blog</em>.
Weekly Recap – August 3, 2015
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
Critical resource or just critical? Tips for docs to deal with Yelp’s fortified UGC.
If user-generated content has been giving doctors’ headaches, Yelp’s new partnership with ProPublica might be migraine-inducing. Yelp is working with the investigative online newsroom to bolster its u … Read more
Hospital marketing strategy to help overcome budget cuts #1: Make a plan.
Everyone knows that planning is an important part of creating an effective healthcare marketing program. With so many changes in healthcare, it’s easy to place planning on the back burner. But because … Read more
University Marketing 101: Spartans will experiment with nontraditional marketing.
Michigan State University has built their brand on two small words: Spartans will. Spartans will work together. Spartans will work for the common good. Spartans will push past the boundaries. And this … Read more
6 brands using social gamification to increase engagement.
Within the past five years, gamification has turned into one of the biggest industry buzzwords, and here’s why. While developing marketing plans, business proposals, and editorial calendars, advertise … Read more
Hospital marketing strategies to help overcome budget cuts.
If you’re the marketing director of a hospital, chances are your budget has been slashed 10% or more due to the Affordable Care Act. To make matters worse, your E-team may be demanding even more ROI i … Read more
Weekly Recap – July 27, 2015
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
4 popular Instagram formats to tell your brand story.
From cave paintings in Lascaux, frescos in the Sistine Chapel and Campbell’s soup cans with a dash of Warhol to billboards, commercials and now Instagram, visual storytelling has always been popular a … Read more
11 signs your in-house marketing team needs the help of an ad agency.
These days, we’re all expected to wear a lot of hats. We juggle many jobs every day, and often, we need to learn how to do more with less: less time, less help and less money. That’s often why compani … Read more
7 ways to grow your small business on Instagram.
Owning a business can be hard. Growing a business can be even harder. Large businesses may have significant media budgets. But what small businesses lack in size, they can more than make up with custo … Read more
