Today, the average American household is a member of 29 reward programs… but they’re only active in 12. Why, you ask? According to CEB Iconoculture research, some programs are just too confusing. In a … Read more

You’ve got presents to wrap, so we’ll keep this short. Soon you’ll be playing games with your soda. And we’re not talking kick the can. Speaking of relationships, Sephora says you’re not visiting the … Read more

Brogan & Partners has been blogging on its website for nearly 10 years. In fact, our most popular blogs—those that drive the most traffic to our website—were published some eight years ago. Good b … Read more

In just a few days, we’ll be celebrating the new year. But before we do, we’re celebrating the past year by recapping some of the best campaigns we created with clients in 2015. From TV spots and radi … Read more

When it comes to healthcare, loyalty programs can be tricky, as most loyalty programs reward members for doing business with them again and again and again. But, you wouldn’t exactly encourage people … Read more

For a brand, the purpose of a reward program is complex. They want to incentivize each individual person to stay loyal throughout their lifetime. They want to encourage them to keep coming back. They … Read more

It’s the most wonderful time of the year. We’re making a list and checking it twice. We’re gonna find out which brands are haughty and nice. That’s right. 2015 listicles are coming to town. There’s al … Read more

A lot has happened on Instagram in 2015. From new updates and filters, to hashtags and the introduction of the advertising program, it was a year of advances. So, what’s next? Here are five things to … Read more

Targeting Millennials? Don’t over-generalize. Keep in mind this generation is 80 million people large. They are not all the same—like how they engage in social media, how they make purchasing decision … Read more

Perhaps Mark Zuckerberg was placed on hold too often as a child. Maybe that’s why Facebook is setting higher expectations for businesses that wish to play on social media. The company has announced ne … Read more