A <em>blog entry</em> is a single post to an online journal, or <em>blog</em>.

Weekly Recap – May 6, 2016
This just in: Instagram has begun testing video within its carousel ads. Instagram carousel ads will still contain three to five pieces of creative, with a maximum :60 length for video. Will your bran … Read more

Healthcare Checkup – May 2016
Are Millennials getting enough sleep? What about exercise? We know that 50 percent of Millennials look up health related information online, while 27 percent use wearables to track their activity. But … Read more

Weekly Recap – April 29, 2016
Did you know brands have egos? According to the Digiday Brand Summit report, brands not have egos, they also have quite a few challenges when it comes to marketing. Like ROI and budget woes. Man … Read more

3 healthcare marketing trends on the rise (again).
Trends come and go, but these three seem to be sticking around. Let’s take a look: 1. Print ads are still relevant. Open a magazine, any magazine. What do you see? Advertisements and tons of them. Fro … Read more

Weekly Recap – April 22, 2016
Let’s talk video. Instagram launched :60 video, but are users really watching it? And since ad money isn’t coming yet on Facebook, the platform is considering testing commercials right in the live str … Read more

Everything marketers need to know about Millennials’ health and wellness.
We already know this audience is mindful when it comes to their health. But what else is this cohort doing when it comes to their wellness? According to the Communispace study Healthcare Without Borde … Read more

Weekly Recap – April 15, 2016
Did you use a mobile app today? Was it a financial app? According to eMarketer, roughly 30 percent of financial companies do NOT have a mobile app. That’s like a social platform saying, “We don’t have … Read more

Communicating with visuals: The social media edition.
Visuals are a major component of social media marketing. According to HubSpot, visual content is more than 40 times more likely to be shared on social media than other types of content. HubSpot also f … Read more

Weekly Recap – April 8, 2016
With more than 1.59 billion active users on Facebook, the platform is acknowledging the roughly 39 million people who are blind, and more than 246 million who have a severe visual impairment, with the … Read more

Healthcare Checkup – April 2016
Did you find your match? No, not a love interest–your residency match. March marked the month in which medical students nationwide found out where they will be completing their residency. But, no matt … Read more