What is an agency’s dream come true? A client that gives you full creative license and lets you do whatever you want. In this case, the tasty assignment was for Carmel Belle, a California restaurant t … Read article

1. Brand journalism was the conference buzzword. And the Mayo Clinic does it well with their Mayo Clinic News Network and “Brand Journalism Newsroom,” described as a “go to source for TV, radio, newsp … Read article

More than likely, your healthcare system has a presence on Facebook, Twitter, LinkedIn and YouTube. But, what about Pinterest? As we’ve all come to know during the rise of social media, users respond … Read article

Social media is playing a vital role in marketing for nonprofit organizations. Like any other business, nonprofits are taking advantage of the different benefits that social media provides such as rai … Read article

Imagine being diagnosed with a rare, unheard of and often misunderstood disease. The doctors aren’t sure how to cure you. Your family doesn’t know how to help you. Your friends don’t know what to say … Read article

Property and casualty insurance. Yawn. Property and casualty insurance companies on Facebook. Double yawn. One of our most recent clients, Frankenmuth Insurance, posed us with a pretty big challenge: … Read article

Brogan & Partners was honored last night at the 20th Annual Heroes of Breast Cancer Award ceremony with a philanthropy award for dedicating resources and talent to benefit the breast cancer cause. … Read article

There’s more to Detroit than the Motor City and Motown. It’s a city filled with history and hope, full of promise, potential and great stuff to do. At the turn of the millennium, the Detroit Conventio … Read article

In the early 2000s, the Michigan Economic Development Corporation (MEDC) set out to change the perception of Michigan as a single industry state. Michigan, home of the Motor City, was known for its au … Read article

Get a bunch of snazzy folks who see a lot of each other anyway to drop their frozen turkeys, put on black tie, write a big check and come into the city with their families the night before one of the … Read article