Trends

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6 healthcare social media insights, with tips.

Across every industry, social media is different – and it’s always changing. Content that works well for a financial services brand? It might not perform for a hospital. And over time, it might not pe … Read article

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A marketer’s guide to augmented reality [featuring the dancing hot dog].

Whether you love, hate, or love to hate Snapchat’s dancing hot dog guy, you can’t deny that he’s popular. On July 4, one of the first dancing hot dog memes hit Twitter and has captivated consumers eve … Read article

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4 tips for tackling negative online patient reviews.

We’ve all been upset while waiting a little longer than expected in a waiting room. We’ve all had a negative experience, or two, with an office manager or billing specialist who didn’t make things rig … Read article

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Women have money to invest. So, what’s stopping them?

When it comes to banking, women are just as likely as men to have the basics—checking, savings, mortgage, retirement plans. In fact, women typically research and initiate bank relationships for the fa … Read article

Marketing Statement – Third Quarter 2017

They’re tech natives. They’re constantly connected. They value diversity and social justice. And they can’t balance a checkbook. So, how can financial brands turn Gen We’s weakness into a win-win? And … Read article

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5 things your hospital should be doing online.

Patients today are relying heavily on the internet for health and wellness needs. Is your hospital prepared? Stay ahead of the curve with these five key tactics. Provide accurate medical information. … Read article

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How banks and credit unions can connect with Gen We.

Just because a kid has a bank account, it doesn’t mean she knows how to manage it. A recent report by the Organisation for Economic Co-operation and Development (OECD) suggests that many teens aren’t … Read article

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5 stats about marketing to Baby Boomers.

Remember Baby Boomers? The behemoth cohort, and their spending power, is being ignored while marketers obsess over Millennials. With a median household income of $40,581, Millennials earn 20 percent l … Read article

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Gen Z: Marketing solutions for the next largest generation [data].

In three years, Generation Z (also known as Gen We), or those born after 1996 will account for one-third of the U.S. population. While the general public might be tempted to lump them in with Millenni … Read article

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Write better meta descriptions and improve CTR [with cute animals].

Credit: Just Wow Me [Youtube] Personally, I dread writing meta descriptions. I really do. So to make the process easier, I included several priceless animals for your viewing pleasure. You’re welcome. … Read article

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