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When you hear the word creativity, what do you think? Art, drama, music, creative writing, etc.? Gen We would like everyone to know that while these are creative vehicles, they are not the only o … Read article

More people are shopping online. And people who shop online are shifting more purchases online. This surprises no one. What was once clandestine consumption, is now smiling at us from the Amazon … Read article

So many conferences, so little time? Get our key takeaways from three healthcare and marketing conferences we attended this month, and highlights from the AHA Annual Meeting. Plus barbershop medicine … Read article

This year’s Healthcare Marketing & Physician Strategies Summit got me thinking—a lot. But the true test of a learning experience is whether one is moved from inspiration to practice. Sharing or so … Read article

“Be brave in this new world,” proposed Kate Muhl, CEB Iconoculture’s Principal Advisor to a room full of brand strategists and advertisers. This quickly became the theme for the two-day Iconosphere 20 … Read article

Aka (/mish pim/) or Michigan Society for Healthcare Planning and Marketing, which is of course, the Michigan counterpart to SHSMD, aka (/shish med/), or Society for Healthcare Strategy and Market Deve … Read article

Night owl. Nocturnal. Insomniac. Maybe you know one, or maybe you are one. While the idea of forgoing sleep to read another chapter or watch another episode is nothing new, consumers’ options are. We’ … Read article

Hypertension threatens about one in three adults in the U.S. Black men are particularly vulnerable and underrepresented in traditional studies. So, to reach this at-risk population, researchers went t … Read article

Uber Health and Apple Health Records are easing the way for patients. While cryptocurrencies and Weight Watchers are making critics nervous. But no nerves for Zuckerberg, whose calm & cool reaped … Read article