Trends

Google. It serves our every search. Indulges our every inquiry. And even follows us where we go (on the internet of course). It even crawls brands’ sites and the content they produce: blogs, whitepape … Read article

Are you charged with marketing cosmetic surgery or telehealth? Looking for an inspirational patient experience video to wow any patient caregiver? Or one for National Rehabilitation Awareness Week tha … Read article

Imagine watching the Emmy’s red carpet and seeing a computer determine the best and worst dressed instead of your favorite fashion critic. Imagine waking up and using AI (instead of your best friend) … Read article

“When you pity people who are sick, you take away their power.” This from a wise-beyond-her-years cystic fibrosis patient, Claire Wineland, with her proclamation that we need to change the way we trea … Read article

You turn on your car radio, and an announcer is shouting that you can “Buy one, get one free!” And he’s not talking about sandals or smartphones. He’s talking about cosmetic surgery procedures — facel … Read article

I was enjoying dinner with friends a couple years back when the hostess asked Alexa to play 80s music. There were only eight of us seated around the table and nobody was called Alexa. So I wasn’t surp … Read article

Is the patient medical bill part of your consumer journey mapping? With 83% of Americans finding high medical costs a big problem, it should be. Are you communicating properly with your burgeoning mul … Read article

The post Millennial generation Gen Z (aka Gen We), born between 1995 and 2016, makes up over 20 percent of the current U.S. population. So while Gen Z may not be your prime target now, they soon will … Read article

My Eastern European dad believed that garlic cured pretty much all of what might ail you. At the first sign of a cold, he’d peel a garlic clove and scrape it liberally across a slice of toast. Th … Read article

The year is 2021. Autonomous vehicles now dominate the roads. Gone are the days of keeping your eyes on the pavement, the cars in front of you, the billboards on your route to work. We live in the fut … Read article