Creative social marketing example #13: Parkinsons Society Canada.

Aging gets under my skin. Already, at just over 40, my knees creak, my hands get stiff, and I have glimpses of how my body will betray me. Or maybe I have betrayed it.  In any case, I cannot imag … Read more

Creative social marketing example #12: Nike Foundation.

Girl power. As Americans, we’re all about empowering girls. But it wasn’t that long ago, women couldn’t vote, get equal pay for equal work or break through the glass ceiling in our country.  In d … Read more

Creative social marketing example #11: My Sisters’ Place.

He loves me. He loves me not. The game that many of us played as young girls repeats itself for those in abusive relationships. As nurturers, women believe we can change people. We are usually more fo … Read more

Creative social marketing example #10: Looking Glass Foundation.

There is a reason it’s called body image. The image we have in our head doesn’t always match the image in the mirror. Just today, my skinny, healthy friend, commented on how she feels fat. I am like “ … Read more

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Creative social marketing example #9: Land Transport New Zealand.

As a creative director, I believe the best creative always surprises. I am always drawn to work that juxtaposes images in unexpected ways. This campaign for Land Transport New Zealand does a masterful … Read more

Creative social marketing example #8: Invent Now.

I read somewhere that the generation now graduating, Generation Y, will be the least entrepreneurial of any generation. Over scheduled by parents and over rewarded with trophies for just about everyth … Read more

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Creative social marketing example #7: Covenant House.

Awareness is nice, but it won’t put a roof over anyone’s head.  The objective of most social marketing is to build awareness about social issues and inspire behavior change. This social marketing … Read more

Creative social marketing example #6: The Truth.

I have been trying to put out cigarettes for twenty years. No need to send me Chantix, as I am not nor ever was a smoker. But my advertising career began baptism by fire helping our agency pitch the M … Read more

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Creative social marketing example #5: Children and Adolescent Reference Center.

Long before the world wide web, there have been interactive ads. I remember the Big Mac campaign that had me recite “2 all beef patties, special sauce, lettuce cheese, pickle, onions on a sesame … Read more

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Creative social marketing example #4: Boys and Girls Clubs of America.

What do Denzel Washington, John Cougar Mellencamp, Queen Latifah and Bill Clinton have in common? They are all alumni of the Boys and Girls Clubs of America (BGCA). All kids wonder what they want to b … Read more

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