A <em>blog entry</em> is a single post to an online journal, or <em>blog</em>.
Dove remembers how to market to women.
In October, our creative director Laurie Hix mourned the passing of Dove’s Real Beauty Campaign. For seven years, Dove had celebrated women with body fat, freckles, wrinkles, gray hairs, and other “fl … Read more
The week in review – April 12, 2013.
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
A new music lover’s space, a new advertising space, the New Myspace.
Justin Timberlake is back, but not just with a new album. He is the biggest supporter and face of a new networking site – the New Myspace. The fresh site is putting itself on the level of Pandora and … Read more
Catch the vibe: Metro Detroit credit union latest to rebrand.
While driving to my daughter’s martial arts class this week, a bold, new sign on an old downtown fixture caught my attention: Vibe Credit Union. The credit union formerly known as Telcom has joined th … Read more
Facebook reveals redesigned News Feed.
Yesterday I was able to watch the live conference at which Facebook announced that it is revamping the News Feed. Zuckerberg explained that 50% of content in the average user’s News Feed is compiled o … Read more
Emotionally connecting to women through Pandora’s personalized radio platform.
Do the ads that play on Pandora while you listen to your favorite playlist pertain to products or brands you are likely to purchase? As advertisers, it’s our job to make sure our client’s ads are bein … Read more
Twitter’s ad API and what it means for marketers.
By now you’ve heard about Twitter launching its API and have probably started looking into what that means for your brand. We were pretty excited to hear about it from an agency perspective, so … Read more
Innovative healthcare marketing example #16.
It’s always been tough getting Medicaid moms to their prenatal and well–baby visits. Which is why UnitedHealth’s new game, called Baby Blocks, is a great idea. When moms attend prenatal and well-baby … Read more
The Facebook of health information?
Dr. Oz is all abuzz and excited about a health and wellness social media platform – Sharecare – that launched in 2010 by the founder of WebMD, saying it is the “Facebook of health information”. Sharec … Read more
Marketing to women by bashing men is a clueless strategy.
In my last blog I made mention of the “clueless husband” trope in TV ads. Upon closer examination I’ve noticed this cliché has become nearly an epidemic in television advertising to women. … Read more
