Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.
The History of the Second Screen
Using two screens at once has become more common than only using one.
How People Use Their Mobile Device While Shopping
84% of people are browsing and shopping on their mobile device while they are physically in different stores.
Youtube Maps Out Trending Videos Across the Country
Youtube unveiled a new feature on Tuesday that maps out videos trending right now in cities across the U.S. You can filter the results by the gender and age of viewers, as well as by choosing to see videos trending by the number of shares verses the number of views.
Tighter Mobile Marketing
National brand campaigns using “geo-precise” techniques such as geo-fencing or targeting based on location-specific consumer behaviors increased to 58% in the first quarter.
Cost Per Facebook Like
Facebook unveiled a new metric for evaluating advertising campaigns on Facebook, called “cost per action” (CPA). Now, advertisers can pay not just for impressions or click-throughs, but for specific actions they want consumers to perform once they’ve seen the ad – including becoming a fan of the Page.