What does it mean to inspire? To refresh, motivate and stimulate. What if your workplace was able to achieve all of these things? It may seem too far-fetched, but it’s actually quite easy to implement … Read more

Holidays are great. Family. Friends. Food. A little time away from work to recharge. It’s all good. But all that revelry can make it difficult to get back into the swing of things at the office. Feeli … Read more

I say General Electric, you say… Dishwashers. Well, at least that’s what I would say. Consumers are self-centered like that. Sure, I’m aware that GE is deeper than household appliances. If pressed, I … Read more

If you work in the advertising industry, you might think no one else understands what you do every day. Does anyone spend hours scrolling through stock photography sites or social media channels as a … Read more

Gen Y, Gen Next, Screenagers… Whatever you want to call them, Millennials (adults ages 18 to 34 in 2015) get a bad rep. Deemed as high-maintenance, self-absorbed narcissists who are lazy and greatly … Read more

Ten years ago, when I first became the creative director at Brogan & Partners, I wanted to know the secret to being a good one. After all, I’d worked with some of the greats over my years at Leo B … Read more

Let’s face it. We’ve all been there. Mingling at a family event when a relative inquires about your job asking, “What do you do?” So, what do account managers really do? Well, depending on the size of … Read more

Ever wonder what a copywriter actually does? Let’s start with what they don’t do. They don’t use Photoshop, InDesign or Illustrator. They don’t code or build websites. And they definitely don’t get sc … Read more

You’ve seen the job title on LinkedIn. You’ve read it on business cards. But, what does a community manager actually do? I mean, they just scroll endlessly through Facebook all day, right…? Wrong. A c … Read more

Get an internship. This was the first piece of advice I got when I stepped on my college campus. Before moving into my dorm. Before taking my first class. Before making my first college friend. It’s a … Read more