I can’t sit still.
I’m looking for excuses to trek upstairs and parking further away from the office. Yesterday, I marched in place while blowing my hair dry. This morning I cha-cha’d at the stovetop while scrambling eggs. My husband smirks. My daughter rolls her eyes. The cat hides. I double-tap my Fitbit.
All this newfound energy is the direct result of a little healthy competition at work. Ellyn, our managing partner, recently threw down a four-week fitness challenge. Those who log 250,000 steps get a check towards the cost of a Fitbit or similar device. Rack up another 120,000 steps over the following two weeks, cha-ching. Another little bonus. There are also weekly incentives to get us moving to the tune of 70,000 steps a week.
Talk about happy feet.
Turns out, our little office competition is part of a big trend. Corporate services is one of Fitbit’s fastest-growing areas of business. Target, Adobe and BP are using the fitness trackers to help improve employee health and cut down on healthcare costs, according to CEB Iconoculture research.
In Arizona, the Local Government Employee Benefit Trust is banking that increased exercise could lessen their most expensive health issues, according to a story in Nogales International. Workers in six counties will receive Fitbits and meet with medical professionals to better their health.
As part of its Team Member Wellness Initiative, Target in 2015 provided all U.S. employees with a free or discounted Fitbit and hosted activity challenges to create a healthier corporate community. One team competition rewarded the highest performing teams with a share of $1 million to benefit the local wellness nonprofit of their choice.
Competition doesn’t always bring out the best in people. Some creative Fitbit users are finding ways to rack up steps by attaching them to dogs, power tools and electric fans or even by giving the device a spin in the dryer, according to a recent article in Fortune.com. In some instances, cheaters are motivated by prizes. But in other cases it’s simply contestants’ competitive spirit run amuck.
So far, the Brogan Fitbit challenge has sparked a lot of healthy conversation and smart ideas. Like, how about we take this meeting for a walk?
Want to know more about wearables mean for the healthcare industry? Check out our blog “Everything marketers need to know about fitness apps and wearables.”