Weekly Recap – February 5, 2016

Ellyn Davidson 02/04/16 - 7:25 pm

weekly recap

We know the Broncos and Panthers are ready for the big game this Sunday, but are brands? Adweek sat down with creative directors from across the country and identified five key trends to look out for during Super Bowl 50. Social media will also be on the field. Remember the Super Bowl blackout a few years ago? Twitter is prepared. They recently announced they will be bringing a new timeline to over 23 countries. Why? Because consumers are very trusting with social platforms. Even when it comes to financial advice. So if you want the extra point, stop treating this audience like acquisitions and try nurturing them instead, especially when it comes to email marketing. Ready? Hike.  

DETAILS, please
5 creative trends you’ll likely see when you tune into Super Bowl 50. Here, top creatives predict themes we’re likely to see when football’s biggest event celebrates its golden anniversary.

Bringing Tweets to more people around the world. Twitter is rolling out a home timeline to people across 23 countries who visit the twitter.com homepage on their mobile devices.

Nearly half of social media users trust Facebook friends for financial advice (Infographic). For all the cynicism surrounding digital security, financial institutions have ranked among the most trusted online. Millennials and digital natives are particularly drawn to online and mobile banking.

The nonprofit’s guide to email nurturing for membership retention. Many nonprofits fall victim to a common marketing trap: they pour efforts into acquisition, while ignoring existing members. What gives?

Meanwhile back at the RANCH
We’ve been busy tracking Barbie’s new look, tuning into Millennials, boosting SEO and creating an inspiring workplace. We were also curious about the popularity of financial apps. So we blogged about it.  

The evolution of the Barbie brand, from then until now. To help every girl feel like they could truly be a “Barbie girl,” Mattel debuted 23 new dolls, representing eight different skin tones, 14 facial structures, 22 hairstyles, 23 hair colors and 18 eye colors. What does this mean for the brand?

Want to reach Millennials? Tune in to radio. Really. Some clients are dubious when we recommend radio these days—particularly when they’re targeting a young audience. Do Millennials even use the car radio? Do they listen to local stations? Yes and yes. Here’s why.

How to create an inspirational workplace and culture. What does it mean to inspire? To refresh, motivate and stimulate. What if your workplace was able to achieve all of these things?

5 reasons why consumers use financial mobile apps. It’s no secret that mobile is hot right now. But, what’s with all the financial buzz?

11 easy ways to boost your website’s SEO. In the digital age, search engine optimization (SEO) is a marketing technique on almost everyone’s mind, because almost everyone wants to appear on the first page of a search result. But only 10 can.

THE topic of conversation
Women. Get research and tips on how women shop and who they trust with their money. Download our free whitepaper “How women buy, and what it means for your marketing plan.

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