What do Lyft and Taco Bell have in common? Late-night customers. The ride-hailing company and fast food chain put passenger and diner together after months of informal research.  Introducing “Tac … Read more

Consumers remember sexy ads, but they’re fuzzy on the details—like product and brand. This according to a study published at ScienceDaily.com. Researchers considered 78 peer-reviewed advertising studi … Read more

Self-promotion is tough, but these artists are using Patreon to make it easier. You’ve heard of ad block, but it may soon find a permanent spot on the internet. Gulp, said marketers everywhere. That’s … Read more

Amazon has officially started a supermarket war. With its recent purchase of Whole Foods, the online behemoth and Walmart are on a mission to take over the grocery industry—brick and mortar and online … Read more

Remember Baby Boomers? The behemoth cohort, and their spending power, is being ignored while marketers obsess over Millennials. With a median household income of $40,581, Millennials earn 20 percent l … Read more

The more you know, the more likely you are to buy. Discover the role of education in purchase decisions. What’s the average attention span of consumers? When it comes to email, it’s longer than you mi … Read more

In three years, Generation Z (also known as Gen We), or those born after 1996 will account for one-third of the U.S. population. While the general public might be tempted to lump them in with Millenni … Read more

Credit: Just Wow Me [Youtube] Personally, I dread writing meta descriptions. I really do. So to make the process easier, I included several priceless animals for your viewing pleasure. You’re welcome. … Read more

My college-aged nieces regularly post goofy selfies. Some might say unflattering. Eyes crossed, hair wild, tongues lolling. Anything goes. Their friends respond in kind. #photoshopmenot. We celebrated … Read more

If you don’t like spending hours to think of a four word title, you’re not alone. Creating a good title is work, especially with the added pressure to drive traffic to your blog or website. So, if you … Read more