The more you know, the more likely you are to buy. Discover the role of education in purchase decisions. What’s the average attention span of consumers? When it comes to email, it’s longer than you might expect. Amazon Prime Day came and went, but the showdown between Google home and Amazon Echo continues. (Cue ominous music.) Finally, should your brand look into virtual reality?
DETAILS, Please
How content marketing impacts purchase decisions, brand affinity, and trust. New research from Conductor illustrates the impact of education on purchase decisions and brand affinity.
The short attention span solution for marketers (Hint: it’s email) [infographic]. According to Entrepreneur, 2017 marks email’s 40th birthday, with 1978 cited as the year when the first marketing email was delivered.
Prime Day brings a price battle between Amazon Echo and Google Home. Both companies drop the prices on their smart speakers, but Amazon’s aggressive discount could win the day.
Is video a game changer for virtual reality? Adoption of virtual reality (VR) headsets hasn’t grown by leaps and bounds.
Meanwhile, back at the RANCH
Write better meta descriptions and improve CTR [with cute animals]. Personally, I dread writing meta descriptions. I really do. So to make the process easier, I included several priceless animals for your viewing pleasure. You’re welcome.
Gen Z: marketing solutions for the next largest generation [data]. In three years, Generation Z (those born after 1996), will account for one-third of the US population. While the general public might be tempted to lump them in with Millennials, Gen Z has its own set of unique values.
THE Topic of conversation
Visual communication. Did you know that 93 percent of communication is visual? Amplify your marketing and discover how your brand can communicate visually. Download our latest free guide, “Communicating with Visuals.“
SHARING is CARING
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