Social media is driven by likes, shares and comments, but at the end of the day, what’s the true power of a like? Can hundreds of likes end wars? Can thousands stop natural disasters? Can millions prevent sickness or injury? … Read article
If you have ever watched someone with Alzheimer’s disease gradually decline, you know how terrifying and heartbreaking it can be. The Alzheimer’s Association is devoted to finding a cure to this disease that robs people of their memories, their personalities … Read article
Boys are strong and brave and tough, and boys don’t cry. Or do they? In this 2019 PSA, White Ribbon is calling attention to toxic masculinity. Society has created the expectation that all men portray what are considered to be … Read article
The British charitable organization Refuge had a social marketing dilemma: How do you reach women who don’t want to be reached? The charity fights domestic violence and supports women in their effort to break free from abusive partners. But many … Read article
Brogan & Partners is committed to giving back. And 2018 was no exception. At the beginning of the year, we set a goal to donate 5% of our agency income back to the community through pro bono, volunteer work, board … Read article
Where there’s a kid in school or sports… there’s a fundraiser. It’s a fact of life — especially mine. With countless children I know and love, I’m constantly seeing brochures filled with cookie dough, caramel corn, pizza kits and Christmas … Read article
I was enjoying dinner with friends a couple years back when the hostess asked Alexa to play 80s music. There were only eight of us seated around the table and nobody was called Alexa. So I wasn’t surprised when the … Read article
Think you don’t have the time or capacity to deal with cause marketing? Think again. A study conducted by Fuse Marketing shows exactly why cause marketing can be a useful tool for your business. Cause marketing is when a business markets … Read article
I hate being picked up. Yes, I’m an adult but it may have more to do with control than age. So when I found myself being hoisted five feet in the air, threaded headfirst through a manmade web as part … Read article
We’re taking stock in a year well spent and a job well done. We provoked. We tested. We challenged. And we learned a lot along the way. Together with our clients, we connected with consumers to help improve their lives … Read article
As part of our commitment to community, Brogan & Partners encourages employees to participate in community volunteer activities. To support this goal, employees are offered one paid day each year for volunteer service. Throughout 2017, nearly every Brogan employee took … Read article
