Trends: Nonprofit
Weekly Recap – October 11, 2019
Got Mail Rumors of email’s demise at the hands of Millennials and Gen We have been greatly exaggerated. More than nine in 10 internet users send email regularly. That’s more than search (85%), digital … Read more
Social Marketing Example #17: The Shelter Pet Project – Start a Story. Adopt.
You may know them as Keyboard Cat, Toast, Hamilton Pug, Roomba Cat, Lil Bub, Marnie the Dog or Richard_Kitty. But before their internet stardom, these iconic animals were better known as shelter pets. … Read more
Social Marketing Example #16: Stop Handgun Violence, Ban 3D-Printed Guns
In 2019 alone, there have been over 250 mass shootings in the United States. Over 240 people have died and over 900 have been injured. Technology is supposed to help us, but when it gives people the c … Read more
Social Marketing Example #14: Project Nanhi Kali’s “Powerless Queen.”
Playing a game of chess hardly seems like an effective remedy for the degradation and abuse of women in India. But an innovative campaign from the Indian nonprofit Project Nanhi Kali used the game to … Read more
Social Marketing Example #13: Healthy Minds Canada Anti‑Stigma
We can’t see a migraine or a pulled muscle, but when someone tells us they’re in pain from one of these things, we don’t question them. So why is it that when someone says they are in pain mentally, w … Read more
Weekly Recap – September 27, 2019
Super Sonic Does your brand have a sonic identity? The age of digital audio is upon us. Per eMarketer, nearly two-thirds of the US population listens to digital audio at least monthly, streaming music … Read more
Social Marketing Example #12: “Enough SAID” Brochure
When Michigan Women Forward (MWF) learned about the discovery of 11,341 unopened, untested rape kits in a Detroit storage unit, they were both horrified and outraged. The city lacked the funds to test … Read more
Weekly Recap – September 20, 2019
(Not) Just Browsing Social media platforms are inspiring consumers to buy. Once upon a time, it was enough for Pinterest and Instagram to be beautiful. It was all about the aesthetic of the boards and … Read more
Social Marketing Example #11: Crisis Relief – Liking Isn’t Helping
Social media is driven by likes, shares and comments, but at the end of the day, what’s the true power of a like? Can hundreds of likes end wars? Can thousands stop natural disasters? Can millions pre … Read more
Social Marketing Example #10: Alzheimer’s Association “Pure Imagination.”
If you have ever watched someone with Alzheimer’s disease gradually decline, you know how terrifying and heartbreaking it can be. The Alzheimer’s Association is devoted to finding a cure to this disea … Read more
