Trends: Marketing to Women

Memorial Hermann will be doing more than putting pins in patients today. They will be pinning a live brain tumor resection. Brain surgery on Pinterest? Yep. I’m not sure if it’s the right social platf … Read article

You can probably tell that we’re big Target fans here at Brogan & Partners. Forgive me for visiting the subject once again, but Target keeps stepping up its game, especially when it comes to marke … Read article

When I take my five-year-old to the local mall, he immediately starts begging to see the “pictures that move.” This technology, in which an image is projected onto the mall floor and changes as a user … Read article

There are clothes I’ll keep forever for sentimental reasons, like my old sorority sweatshirt and the shoes I wore at my wedding. And then, there are the clothes that seem to be a permanent possession … Read article

Here are three things I’ve noticed lately: When I got my summer Athleta catalog in the mail, the swimsuit models were buff! We’re talking some seriously strapping beauties. Even the models who didn’t … Read article

Dad’s around the U.S. aren’t just stepping up to the plate when it comes to grocery shopping and diaper changing, they’re showing off their new family role on Facebook too. According to Mashable, 40% … Read article

Never underestimate the power of a good idea. It will stick in your head for years. It will push itself to the forefront among other ideas. And when the right people see it and believe in its potentia … Read article

Did you know that March 25th is the kickoff date for Michigan STEM Awareness Week? You’re probably wondering what is STEM and what does it have to do with me? Well, STEM stands for Science, Technology … Read article

Not so long ago, if you wore a girdle, you didn’t want anybody to know it. Now girlfriends (including the Grand Girlfriend of them all, Oprah) love to dish about smoothing their muffin tops or roundin … Read article

When marketing to women it’s important to understand their influence when it comes to decision-making. Today is International Women’s Day, so we’re taking time to acknowledge and celebrate the accompl … Read article