Trends: Marketing to Women

In the mid 80’s Brogan Kabot got a call from WJLB Radio general manager Verna Green.  She had created a new theme—Strong Songs –for this powerful urban-formatted music and talk station and wanted to … Read article

When I was younger, I was on a T-Ball team. I couldn’t run the fastest, hit the hardest, or throw the farthest, which, to the boys on my team only meant one thing. I played like a girl. At a young age … Read article

Growing up in Michigan, I have fond memories of going to Sanders for lunch with my Grandma and sharing an egg salad sandwich and a hot fudge cream puff sundae. We’d sit at the counter while the ladies … Read article

There are many different spins on the word advertising, from m-advertising to swagvertising, but my personal favorite is the Mashable-introduced, Adobe-sponsored Madvertising. Inspired by the hit TV s … Read article

Electronic cigarettes are making smoking cool again, and may entice kids to try tobacco cigarettes. This is according to a May survey of Brogan Talks to Women, an informal community of female consumer … Read article

When I got married 5 years ago, it didn’t take long to start getting that common question, “So when are you going to have a baby?”  I’m sure all married women (and men) have experienced the same … Read article

Property and casualty insurance is complicated, serious and pricey. It’s also intangible. Policies don’t instantly make life easier, prettier or more comfortable. But insurance is critical for anyone … Read article

Everybody in advertising has heard this one: “Can you make a video about our product? And by the way, we want it to go viral!” Alas, the surest way to fail at making a viral video is to try to make a … Read article

By now, you’re probably familiar with The Dove Campaign for Real Beauty, one of the leading campaigns in marketing to women. This campaign was initiated as a way of widening the definition of bea … Read article

Our second Brogan talks to women survey went out last month and we asked our female respondents about the health insurance marketplace.  With the deadline to sign up for health insurance being Ma … Read article