Trends: Insights & Trends

A lot can change in a year. Perhaps you cut your hair? Changed jobs? Bought a house? Did something arts and crafty? Did you post your updates to Instagram? And did you notice their new features? … Read article

What was hot in health and well-known in wellness for 2018 might not carry into the new year. As 2019 approaches, brands should reflect on the messages they want to bring with them. And those to leave … Read article

From #MeToo to the Times Up movement, March for Our Lives to the #NeverAgain campaign, causes and cause marketing became a huge focus for brands and consumers in 2018. Marketers can expect more of the … Read article

When it comes to early holiday marketing, what are your sentiments? The more the merrier Still eating leftover Halloween Candy Please don’t talk to me until December Holiday marketing…while some adv … Read article

“Machine learning” may not be a term you’ve heard before. But if your first impulse is to ask Alexa what it is, you’re already using one application of it. Machine learning is the practice of get … Read article

Unable to make it to SHSMD this year? No worries with our top takeaways. From socially responsible flu shots to socially acceptable breastfeeding pods to all “natural”(?) LaCroix, and more, read our H … Read article

Michigan’s always been known for our freshwater lakes, our auto industry, our expansive shoreline. But in recent years, Michigan’s brewed up a new reputation that’s gained national recognition: one fo … Read article

Fall’s in the air, and unfortunately, so is the flu. While it’s beneficial for your personal wellbeing to get your flu shot this year, it’s also become somewhat of a social responsibility to do so. Ne … Read article

The weather may have been mostly grey, but the Seattle SHSMD conference illuminated us four Brogan healthcare marketers in so many ways! Here are our 9 key takeaways: “Do more of what makes you h … Read article

Google. It serves our every search. Indulges our every inquiry. And even follows us where we go (on the internet of course). It even crawls brands’ sites and the content they produce: blogs, whitepape … Read article