According to the 2015 COLLOQUY Loyalty Census, there are more than 434 million memberships in retail store reward programs. Why are they so popular within this industry, you ask? Maybe it’s because re … Read more

It’s official. Reward programs have taken over. To date, 65 percent of marketers have implemented a brand loyalty program—offering customers points, prizes, money and miles for making purchases and en … Read more

Black Friday will be knee-deep in Millennials. Social Media Times says 95 percent prefer to wrap up their lists before they run out of Thanksgiving leftovers. They’re in good company. Nearly half of a … Read more

Not sure how to describe that frock you found on the net? Pinterest is on it. Its new search tool lets you search and purchase by image. Is it a Sabrina or Sweetheart neckline? No matter. Pic, search … Read more

Ever wondered how brands determine color palettes? How McDonalds, T-mobile, Coca-Cola and many more created their logos? Or how brand standards are developed and executed? All of these elements are st … Read more

Snap. Post. Optimize. Repeat. No this isn’t a Vidal Sassoon advert for shiny locks. But it is the perfect formula for an Instagram ad. How do we know? The Social Media Times #infographic, for starters … Read more

The holidays are a few weeks away, but brands are already getting a head start on their marketing campaigns for the season. If you’re a brand looking to create an effective campaign for the holidays o … Read more

Brands are using creativity to increase engagement with their target audience now more than ever. That’s because great advertising is so much more than just providing information. It’s about making a … Read more

Brands went Back to the Future this week to celebrate the iconic film. The hoopla extended beyond brands with product placements in the film, including ubiquitous party-crasher Oreo. (Good thing you’r … Read more