Trends: Insights & Trends

Who couldn’t use a little inspiration—especially when it’s right at your fingertips. Kate Spade New York rang in 2017 with a mission to make this year a little more joyful by motivating acts of kindne … Read article

Out–are the days of looking good and in–are the days of feeling good, finally. Brands are taking a new approach to reach consumers looking to benefit their health. Today, consumers are looking for mor … Read article

It’s the one night everybody channels their inner Don Draper. Like the fictional “Mad Men” creative director, we carefully scrutinized the Super Bowl ad lineup, scoring spots based on creativity, memo … Read article

If blogging isn’t part of your marketing plan, you might want to reconsider. Here’s why. Blogs are like investments. One in 10 blog posts are compounding, meaning organic search increases their traffi … Read article

Look good, feel good? Consumers today might have proven that motivational message no longer effective. According to CEB Iconoculture research, there has been a shift in the way consumers feel about pe … Read article

Coming off the holiday season, most of us attended parties with family and friends where alcohol was served. And it is a strong possibility the majority of the people in attendance drove home, even if … Read article

Are consumers really looking to go off the grid? Are we in the beginning stages of a digital disappearance? Before we get carried away, let’s take a look at what’s happening. The WHO, the WHAT and the … Read article

Have you made your New Year’s resolution yet? Don’t fret, now’s a good time to reflect on the previous year. And 2016 was quite a year. Not only was it big for social media platforms (Instagram storie … Read article

For Facebook, every year brings advancements and enhancements—and 2016 was no different. With a strategic goal to make the world more connected, the Facebook team added new functionality, created new … Read article

It is safe to say 2016 was rather a rough year. In fact, according to a CEB Iconoculture survey, it was deemed the worst year ever on social media by consumers. A level not seen since the Great Recess … Read article