Trends: Hospitals

Online patient portals: Why aren’t patients using them?

A recent report from researchers at the University of Michigan School of Public Health revealed that 63% of patients surveyed were not using online patient portals. These portals—secure websites that … Read more

Healthcare Checkup – November 2018

Who’s the most popular girl at the tech party? How can you reduce your bounce rate? Are Facebook support groups okay? Find the answers here, as well as what marketers can expect in 2019 for Health and … Read more

Healthcare Checkup – October 2018

Unable to make it to SHSMD this year? No worries with our top takeaways. From socially responsible flu shots to socially acceptable breastfeeding pods to all “natural”(?) LaCroix, and more, read our H … Read more

9 key takeaways from SHSMD Connections Conference 2018.

The weather may have been mostly grey, but the Seattle SHSMD conference illuminated us four Brogan healthcare marketers in so many ways! Here are our 9 key takeaways: “Do more of what makes you h … Read more

Healthcare Checkup – September 2018

Are you charged with marketing cosmetic surgery or telehealth? Looking for an inspirational patient experience video to wow any patient caregiver? Or one for National Rehabilitation Awareness Week tha … Read more

An inspirational video to transform patient experience.

“When you pity people who are sick, you take away their power.” This from a wise-beyond-her-years cystic fibrosis patient, Claire Wineland, with her proclamation that we need to change the way we trea … Read more

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What people ask smart speakers most.

I was enjoying dinner with friends a couple years back when the hostess asked Alexa to play 80s music. There were only eight of us seated around the table and nobody was called Alexa. So I wasn’t surp … Read more

Healthcare Checkup – August 2018

Is the patient medical bill part of your consumer journey mapping? With 83% of Americans finding high medical costs a big problem, it should be. Are you communicating properly with your burgeoning mul … Read more

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What your healthcare journey map is missing.

Your healthcare system is a marketing marvel. Your team is working every relevant consumer channel to connect, engage and convert patient prospects. Leadership has entrusted you with more than the pus … Read more

Weekly Recap – August 3, 2018

Mini-Me says one billion dollars, and Apple says 1 trillion. Technology could save your life, doctors are 3-D printing organs to give a hand in the operating room. Nobody really knows the extent of th … Read more

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