Trends: Hospitals
Celebrating 40 years of creative advertising.
In 1984, Marcie Brogan, along with her creative partner, Anna Kabot, left Doner Advertising to produce their best creative idea to date: a new kind of ad agency. One that was not only owned by women, … Read more
6 key takeaways from the NRC Health 2024 Experience Perspective Webinar
If you missed the NRC Health 2024 Experience Perspective webinar last week or haven’t had a chance to leaf through the 50-plus page report, below are six key takeaways to help keep you conversationall … Read more
9 Key Takeaways from “The Hospitals That Do Podcast Marketing Right” Webinar
If you were unable to attend this worthwhile SHSMD webinar yesterday, take these few minutes to note the key highlights. Presented in succinct, best-practices podcasting fashion by Bill Klaproth, Dire … Read more
Key takeaways from SHSMD’s “The Ultimate Playbook to Humanize Health Care Brands and Move People to Action” Webinar
If you didn’t get the chance to view last week’s webinar featuring the latest healthcare insights from Monigle, based upon their online quantitative survey of over 28,000 U.S. respondents, here are my … Read more
Decreasing margins and budgets: What’s a hospital marketing director to do?
The handwriting is on the wall. With hospital margins in the red thus far in 2022, hospital marketing budgets are bound to be affected. Citing decreased volume and revenue alongside widespread labor s … Read more
Healthcare Advertising Example #10: Mayo Clinic, “You Know Where to Go.”
What kind of crazy hospital runs a campaign of :60 TV spots that never mention doctors, treatments, technology, or reputation? Spots that don’t even mention its name until the final seconds? One that’ … Read more
Healthcare Advertising Example #9: Henry Ford Health System, “Helen’s Heart”
Every heart is unique, filled with memories, history, stories, heartache and hope. So when patients need cardiology care, they deserve a team and treatment plan as unique as their heart is. Luckily, t … Read more
Healthcare Advertising Example #7: Sutter Health
“It’s the parking out front when you really, really need it.” “It’s the room that’s less sort-of private, and more private.” “It’s the relentless determination to get you home as soon as humanly possi … Read more
How did Johns Hopkins become the most trusted health system in the US?
By listening. The world changed and they listened. Senior marketing executives shared how they listen first and react second via multiple strategic channels at yesterday’s SHSMD Webinar, Building Trus … Read more
Healthcare Advertising Example #4: SickKids (The Hospital for Sick Children)
“The single greatest piece of healthcare creative I’ve ever seen.” “This video gave me chills.” “I’m bawling my eyes out.” These are just a few of the comments YouTube viewers left after watching the … Read more
