Trends: Healthcare
![St. Jude Facebook Page](https://brogan.com/wp-content/uploads/2011/07/St.-Jude-Facebook-Page-260x182.png)
Innovative healthcare marketing example #3.
When I say St. Jude’s Children’s Research Hospital, what do you think of?… Marlo Thomas, right? Or maybe Jennifer Aniston or Robin Williams if you’re too young to appreciate founder, Danny Thomas. A … Read more
![Mt. Sinai Print Ad](https://brogan.com/wp-content/uploads/2011/04/xMt-Sinai-Print-Ad-260x182.png.pagespeed.ic.7tw79J6Pow.png)
Innovative healthcare marketing example #2.
Another day, another breakthrough. Remember this one? Close your eyes for a moment and it will come back. Simple, elegant, sepia-toned hospital branding with really great headlines. A d … Read more
Innovative healthcare marketing example #1.
I know I’m kind of a weirdo. My kids think so when I shush them during a good TV commercial, then excitedly proceed to explain to them the marketing strategy behind it, the simplicity of message and w … Read more
![B&P in the pink](https://brogan.com/wp-content/uploads/2010/10/xbrogan-pink-260x182.jpg.pagespeed.ic.Dz_MA2_NoT.jpg)
Shining a light on breast cancer awareness.
The historic Peabody Mansion, the home of Brogan & Partners, is usually a sight to see in yellow, but this October we’re going pink. It’s Breast Cancer Awareness Month. So we wanted to raise aware … Read more
![bikini ad](https://brogan.com/wp-content/uploads/2009/11/xobesity_bikini_ooh-260x182.jpg.pagespeed.ic.PSc8nhMMxY.jpg)
Creative social marketing example #15: obesity prevention.
Despite the 40 billion dollars poured into the diet industry, 2 out of 3 Americans are clinically obese. I, myself, have poured a big chunk of change into this industry. And while I adore my nutrition … Read more
Creative social marketing example #13: Parkinsons Society Canada.
Aging gets under my skin. Already, at just over 40, my knees creak, my hands get stiff, and I have glimpses of how my body will betray me. Or maybe I have betrayed it. In any case, I cannot imag … Read more
Creative social marketing example #6: The Truth.
I have been trying to put out cigarettes for twenty years. No need to send me Chantix, as I am not nor ever was a smoker. But my advertising career began baptism by fire helping our agency pitch the M … Read more
![21 creative social marketing campaigns.](https://brogan.com/wp-content/uploads/2009/07/brainchildlogo-156x182.jpg)
21 creative social marketing campaigns.
I love finding brilliant advertising creative that makes me wish I thought of it. And I especially love it, when it’s for a client that’s trying to make the world a better place. That’s what social ma … Read more
When your personal passion and your work life mix.
It’s not often you get to mesh your work life so neatly with your personal life. I guess I’m just one lucky gal–although some may think differently. In August of 2007, I was diagnosed with breast ca … Read more
When’s wear out for healthcare marketing spots?
We presented our award-winning TV spots for the Michigan Department of Community Health last week at a conference on “best healthcare marketing practices” put on by Comcast. Our most popular spot, “I … Read more