Trends: Healthcare

Creative social marketing example #13: Parkinsons Society Canada.

Aging gets under my skin. Already, at just over 40, my knees creak, my hands get stiff, and I have glimpses of how my body will betray me. Or maybe I have betrayed it.  In any case, I cannot imag … Read more

Creative social marketing example #6: The Truth.

I have been trying to put out cigarettes for twenty years. No need to send me Chantix, as I am not nor ever was a smoker. But my advertising career began baptism by fire helping our agency pitch the M … Read more

21 creative social marketing campaigns.

21 creative social marketing campaigns.

I love finding brilliant advertising creative that makes me wish I thought of it. And I especially love it, when it’s for a client that’s trying to make the world a better place. That’s what social ma … Read more

When your personal passion and your work life mix.

It’s not often you get to mesh your work life so neatly with your personal life.  I guess I’m just one lucky gal–although some may think differently. In August of 2007, I was diagnosed with breast ca … Read more

When’s wear out for healthcare marketing spots?

We presented our award-winning TV spots for the Michigan Department of Community Health last week at a conference on “best healthcare marketing practices” put on by Comcast. Our most popular spot, “I … Read more

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