Trends: Healthcare
Creative social marketing example #15: obesity prevention.
Despite the 40 billion dollars poured into the diet industry, 2 out of 3 Americans are clinically obese. I, myself, have poured a big chunk of change into this industry. And while I adore my nutrition … Read more
Creative social marketing example #13: Parkinsons Society Canada.
Aging gets under my skin. Already, at just over 40, my knees creak, my hands get stiff, and I have glimpses of how my body will betray me. Or maybe I have betrayed it. In any case, I cannot imag … Read more
Creative social marketing example #6: The Truth.
I have been trying to put out cigarettes for twenty years. No need to send me Chantix, as I am not nor ever was a smoker. But my advertising career began baptism by fire helping our agency pitch the M … Read more
21 creative social marketing campaigns.
I love finding brilliant advertising creative that makes me wish I thought of it. And I especially love it, when it’s for a client that’s trying to make the world a better place. That’s what social ma … Read more
When your personal passion and your work life mix.
It’s not often you get to mesh your work life so neatly with your personal life. I guess I’m just one lucky gal–although some may think differently. In August of 2007, I was diagnosed with breast ca … Read more
When’s wear out for healthcare marketing spots?
We presented our award-winning TV spots for the Michigan Department of Community Health last week at a conference on “best healthcare marketing practices” put on by Comcast. Our most popular spot, “I … Read more