My niece called yesterday with the exciting news that she has been “matched”. No, not from match.com–she’s already taken. This is the infamous National Resident Match Week, culminating this Friday on … Read more

As a healthcare marketer for a couple decades plus, I have a pretty good understanding of some heavy-duty clinical terminology. From pelvic floor disorders to structural heart disease to bariatric sur … Read more

From wearables to fitness apps, it’s the age of tracking and consumers from all generations are taking part. But what is it about these fitness apps and wearables that consumer’s find so alluring? Is … Read more

Do you track your fitness activity? If you do, you’re in good company. In 2015, 39.5 million US adults 18 and over used wearables, including smart watches and fitness trackers. Not sure which one is r … Read more

It’s the age of the algorithm. Facebook has one. Twitter recently hopped on the algorithm train. Next stop, Instagram? Although the platform has yet to join in, some brands said they won’t mind it. In … Read more

Remember when wearing a pedometer was cool? Me too, and I’m a Millennial. Pedometers may be a thing of the past, but the idea behind them is not. In fact, it was just the beginning. Today’s wearables … Read more

Whether you call it ehealth, Mhealth, telehealth or telemedicine, we’ve all been hearing a lot about virtual care platforms via voice, video, email and mobile in recent years. In fact, an Accenture su … Read more

For years, brands have been competing to win the loyalty of Millennials. And while some industries, such as food and retail, have experience major successes with this generation, the health care indus … Read more

When it comes to healthcare, loyalty programs can be tricky, as most loyalty programs reward members for doing business with them again and again and again. But, you wouldn’t exactly encourage people … Read more

Always on the go, Generation X is looking to simplify life in many ways. Having faced the recession and now midlife, mindful Gen Xers value security, trust and balance. These are important insights to … Read more