Trends: Healthcare
How Meta is improving accessibility and inclusivity in 2022
According to the CDC, 61 million adults in the United States are living with a disability. It’s more important now than ever to ensure the technologies we use every day are inclusive and accessible to … Read more
Key takeaways from SHSMD’s “The Ultimate Playbook to Humanize Health Care Brands and Move People to Action” Webinar
If you didn’t get the chance to view last week’s webinar featuring the latest healthcare insights from Monigle, based upon their online quantitative survey of over 28,000 U.S. respondents, here are my … Read more
Key takeaways from the SHSMD Dementia Caregiver Online Community webinar
If you have an interest in implementing an online community, dementia caregiver care, and/or a spare 22 minutes, I highly recommend watching this exceptionally worthwhile SHSMD webinar, made available … Read more
Decreasing margins and budgets: What’s a hospital marketing director to do?
The handwriting is on the wall. With hospital margins in the red thus far in 2022, hospital marketing budgets are bound to be affected. Citing decreased volume and revenue alongside widespread labor s … Read more
Healthcare Advertising Example #10: Mayo Clinic, “You Know Where to Go.”
What kind of crazy hospital runs a campaign of :60 TV spots that never mention doctors, treatments, technology, or reputation? Spots that don’t even mention its name until the final seconds? One that’ … Read more
Healthcare Advertising Example #9: Henry Ford Health System, “Helen’s Heart”
Every heart is unique, filled with memories, history, stories, heartache and hope. So when patients need cardiology care, they deserve a team and treatment plan as unique as their heart is. Luckily, t … Read more
How to make advertising more inclusive to people with disabilities
Did you know people with disabilities make up the nation’s largest minority? With more than two in every five adults ages 65 and older (43.8%), more than one in four women (27.2%), and nearly two in f … Read more
Healthcare Advertising Example #8: Goshen Center for Cancer Care, “Share a Stool.”
There’s really no way to make getting tested for colon cancer “fun.” But the Goshen Center for Cancer Care, a part of Goshen Health in Indiana, sure had a lot of fun encouraging people to do it. To ed … Read more
Healthcare Advertising Example #7: Sutter Health
“It’s the parking out front when you really, really need it.” “It’s the room that’s less sort-of private, and more private.” “It’s the relentless determination to get you home as soon as humanly possi … Read more
How did Johns Hopkins become the most trusted health system in the US?
By listening. The world changed and they listened. Senior marketing executives shared how they listen first and react second via multiple strategic channels at yesterday’s SHSMD Webinar, Building Trus … Read more
