Across every industry, social media is different – and it’s always changing. Content that works well for a financial services brand? It might not perform for a hospital. And over time, it might not pe … Read more

Wish you could create more followers? These influencers do, and Instagram is not having it. The social network still triumphs over Snapchat, which is still finding its groove to please advertisers. Ca … Read more

We’ve all been upset while waiting a little longer than expected in a waiting room. We’ve all had a negative experience, or two, with an office manager or billing specialist who didn’t make things rig … Read more

Amazon now has its own social network. Because more channels means more sales. See what we did there with that conjunction? Psychologists say “because” can be a powerful word in marketing. Learn how t … Read more

Patients today are relying heavily on the internet for health and wellness needs. Is your hospital prepared? Stay ahead of the curve with these five key tactics. Provide accurate medical information. … Read more

From moms venting on social media to a new ad campaign from The Coalition to Protect America’s Healthcare, we’re seeing lots of messaging about the ACHA. As if those young Millennials don’t have enoug … Read more

Moms are to Facebook what tweens are to Instagram. It’s where she finds advice, attention and, most importantly, an audience. Torn between two brands? Post it. Kid matriculated to middle school? Share … Read more

You don’t need to do research to know that videos are going viral. Ranging from 10 seconds to three minutes, informational videos communicating core concepts to viewers are popping up all over the pla … Read more

Can you blog with the big dogs? Is your content cutting it? Maybe your headlines are holding you back. Or your CTA is b-a-d. HubSpot has some ideas. Video! That’s what we thought. If you’re thinking o … Read more

Privacy. What was once the norm is now a luxury. Today, is the age of Facebook and Fitbits. Tracking and tweeting. But yet, when it comes to healthcare, patients still want privacy – but on their own … Read more