Trends: Guerrilla

 Guerrilla marketing—not to be confused with gorilla marketing, shown in this classic 1971 TV commercial for American Tourister luggage—is the practice of using marketing in unconventional ways and … Read article

“Be brave in this new world,” proposed Kate Muhl, CEB Iconoculture’s Principal Advisor to a room full of brand strategists and advertisers. This quickly became the theme for the two-day Iconosphere 20 … Read article

Austin was the place and healthcare digital transformation was the case. Presenters enlightened us with case studies across web, CRM, digital marketing, SEO, and content marketing, including some juic … Read article

Coming off the holiday season, most of us attended parties with family and friends where alcohol was served. And it is a strong possibility the majority of the people in attendance drove home, even if … Read article

When it comes to gamification on social media, M&M’s wins. The brand’s Facebook page is home to more than 10 million fans, and quite a few of them choose to interact with their game-based posts. O … Read article

Michigan State University has built their brand on two small words: Spartans will. Spartans will work together. Spartans will work for the common good. Spartans will push past the boundaries. And this … Read article

The Super Bowl is always a big night for the advertising industry, but Super Bowl XLVII was one of the biggest. Beyoncé had just performed her first halftime show. The San Francisco 49ers and the Balt … Read article

On Sunday night, Taylor Swift fans everywhere (including yours truly) took to Twitter to talk about the release of her most recent music video. But the social media site had a surprise for them: a cus … Read article

A few months ago, our senior copywriter Laura Pryor swung by my desk to exclaim that she was sharing a Coke with “Steve.” To my surprise, she had found a can of pop with my name printed on it. I laugh … Read article