X-tra Elusive A little bit analogue, a little bit digital. Gen Xers comfortably toggle between media channels, which should make them a marketer’s dream. Instead, their aptitude makes them even harder … Read more

Snap On Snapchat’s efforts to re-engage users is paying off. Per Q2 Financial Results, daily active users increased 8% year-over-year (YOY) to 203 million, revenue is up 48% YOY and the number of Snap … Read more

Digital Killed the Radio Star US consumers love digital audio. It won’t be long before consumers spend more time listening to audio on digital formats than radio, according to an eMarketer study publi … Read more

Just Playin Two in three U.S. consumers would surrender social media apps or TV for mobile games. According to a March 2019 survey from mobile ad and app monetization company Tapjoy, 69% of consumers … Read more

Post Clear? Facebook can’t clear its history of the Cambridge Analytica scandal, but users may soon be able to clear theirs. The social media giant plans to launch a new tool for managing off-Facebook … Read more

Social Proof What keeps CMOs up at night? Measuring the impact of social media for one, per a recent Forrester survey. Half of the marketers surveyed rank “difficulty proving the value of social withi … Read more

Gen We packs the creativity, and they’re using it to revolutionize everyday tasks like their scheduling, outfit choices and home décor. Their planners are becoming photo-ops of colorful, bullet-journa … Read more

Text-To-Door Walmart attempts to get ahead of the curb with text-to-door purchasing. Walmart is creating a new text-to-door shopping experience in hopes of beating competitors to the porch. The retail … Read more

The Golden Gripes Boomer Boomers and Matures want to retire offensive tropes. The Greatest Generation never complained about being called “elderly” or “geriatric,” but they didn’t complain much about … Read more

Sit & Slurp 7-Eleven is upgrading its menu and inviting consumers to dine-in. Convenience-store brand 7-Eleven is testing a café concept at select Dallas stores featuring an upgraded food and beve … Read more