Trends: Digital
Weekly Recap – August 23, 2019
Just Sayin’ Voice assistants go mainstream. Voice-control technology has officially moved from fad to fandom, with Apple’s Siri, Amazon Alexa and Google Assistant being consulted monthly by about 111. … Read more
Social Marketing Example #5: Heineken, Worlds Apart
A beer that brings people together: this was the inspiration behind Heineken’s 2017 Worlds Apart campaign. In the 4:26 launch video, six individuals were blindly paired with a stranger they knew nothi … Read more
Social Marketing Example #4: “Who’s the Drunk Driver?” 360-degree video.
“Don’t drink and drive” is not a new message. Despite years of cautionary PSAs, hundreds in Michigan still die each year in alcohol-related crashes. The Michigan Office of Highway Safety Planning came … Read more
Weekly Recap – August 16, 2019
X-tra Elusive A little bit analogue, a little bit digital. Gen Xers comfortably toggle between media channels, which should make them a marketer’s dream. Instead, their aptitude makes them even harder … Read more
Weekly Recap – August 9, 2019
Snap On Snapchat’s efforts to re-engage users is paying off. Per Q2 Financial Results, daily active users increased 8% year-over-year (YOY) to 203 million, revenue is up 48% YOY and the number of Snap … Read more
Weekly Recap – August 2, 2019
Digital Killed the Radio Star US consumers love digital audio. It won’t be long before consumers spend more time listening to audio on digital formats than radio, according to an eMarketer study publi … Read more
Weekly Recap – July 19, 2019
Just Playin Two in three U.S. consumers would surrender social media apps or TV for mobile games. According to a March 2019 survey from mobile ad and app monetization company Tapjoy, 69% of consumers … Read more
Weekly Recap – June 28, 2019
Post Clear? Facebook can’t clear its history of the Cambridge Analytica scandal, but users may soon be able to clear theirs. The social media giant plans to launch a new tool for managing off-Facebook … Read more
Weekly Recap – June 7, 2019
Social Proof What keeps CMOs up at night? Measuring the impact of social media for one, per a recent Forrester survey. Half of the marketers surveyed rank “difficulty proving the value of social withi … Read more
Gen We is redefining what it means to be creative:
Gen We packs the creativity, and they’re using it to revolutionize everyday tasks like their scheduling, outfit choices and home décor. Their planners are becoming photo-ops of colorful, bullet-journa … Read more
