Trends: Digital

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Skinny websites, snackable content and more from Digital Summit Detroit.

Digital Summit Detroit 2017 delivered. In less than two days, the conference covered all means of email, content, website and mobile trends. Lots for marketers to consider and capitalize upon. A few h … Read article

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Healthcare Checkup – September 2017

Highlights here on how Hurricane Harvey is bringing out the best in healthcare workers, brands and doctors. Plus new healthcare social media insights, Ad Block strategies, and telltale signs of websit … Read article

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8 signs your website is past its prime.

Time is not kind to websites. In the course of a year or even months, a high performing site can be dealt brutal blows that negatively impact results. Your organization may shift focus, launch new pro … Read article

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A marketer’s guide to augmented reality [featuring the dancing hot dog].

Whether you love, hate, or love to hate Snapchat’s dancing hot dog guy, you can’t deny that he’s popular. On July 4, one of the first dancing hot dog memes hit Twitter and has captivated consumers eve … Read article

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5 things your hospital should be doing online.

Patients today are relying heavily on the internet for health and wellness needs. Is your hospital prepared? Stay ahead of the curve with these five key tactics. Provide accurate medical information. … Read article

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Write better meta descriptions and improve CTR [with cute animals].

Credit: Just Wow Me [Youtube] Personally, I dread writing meta descriptions. I really do. So to make the process easier, I included several priceless animals for your viewing pleasure. You’re welcome. … Read article

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7 ways you can write better blog titles.

If you don’t like spending hours to think of a four word title, you’re not alone. Creating a good title is work, especially with the added pressure to drive traffic to your blog or website. So, if you … Read article

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5 tips to boost video performance.

You don’t need to do research to know that videos are going viral. Ranging from 10 seconds to three minutes, informational videos communicating core concepts to viewers are popping up all over the pla … Read article

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Healthcare marketing: Making privacy a priority for patients.

Privacy. What was once the norm is now a luxury. Today, is the age of Facebook and Fitbits. Tracking and tweeting. But yet, when it comes to healthcare, patients still want privacy – but on their own … Read article

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To snap or not to snap: the pros and cons of Snapchat.

Consumers already know this app, and it shows. Snapchat is expected to triple its revenue from the previous year, around $935 million by the end of 2017, according to HubSpot. Despite the potential ga … Read article

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