Novelty No More Smart-homes are going mainstream. Connected TVs and entertainment components, home monitoring/security systems and smart speakers are among the most popular devices worldwide, accordin … Read more

Red Up One in 10 consumers online are now using Reddit, the self-proclaimed front page of the internet. Mobile users are largely responsible for Reddit’s recent growth spurt, but it’s estimated that t … Read more

Let’s Dance Pandora is ready to take its relationship with listeners to the next level. It wants to be listeners’ one and only. The one they stream when there’s work to do, parties to throw and calori … Read more

Controlled Substance Twitter is giving users greater control over their conversations by making “Hide Replies” available to all. The feature lets users to hide certain replies on their tweets, from th … Read more

All About That Base Align your creative process and strategy to your targets. Consumers don’t shop in a vacuum. They zig zag, micro nap, procrastinate, peruse, ruminate, reflect, socialize along the w … Read more

Content OPtimized Five free Google tools your content team should be using right now. There are lots of tools to help marketers craft strong content to attract and nurture prospects. Few are free, sim … Read more

Chief More Officer The world of Chief Marketing Officer is transforming at the speed of, well, marketing. Thanks to big data, technology, IoT and renewed interest in customer experience, the CMO has a … Read more

Brand Stand Consumers want more than brand value; they want brands that align with their values. The evidence is compelling. Globally, 64% of consumers “choose, switch, avoid, or boycott a brand based … Read more

Got Mail Rumors of email’s demise at the hands of Millennials and Gen We have been greatly exaggerated. More than nine in 10 internet users send email regularly. That’s more than search (85%), digital … Read more

Boom Boom Wow Baby Boomers have money to spend and time to spend it. Per the Bureau of Labor Statistics, Boomers average annual HHI of $80,000 and accumulated assets to boot. Marketers are wise to rem … Read more