Out–are the days of looking good and in–are the days of feeling good, finally. Brands are taking a new approach to reach consumers looking to benefit their health. Today, consumers are looking for more relatable messages and attainable goals. They’re … Read article
360 video is nothing new to the social world, but 360 video in real time is new to the world of Facebook. Launched late 2016, Facebook rolled out the new feature with National Geographic streaming live from Utah at the … Read article
For Facebook, every year brings advancements and enhancements—and 2016 was no different. With a strategic goal to make the world more connected, the Facebook team added new functionality, created new technology and worked to improve features that already exist. Which … Read article
How do you feel about holiday shopping? Are you excited? Completely dreading it? Or just adding it to your to-do list. Here are three things marketers need to know about this year’s holiday shoppers. Consumers feel stressed and excited. According … Read article
Tis the season for giving, forging connections and the flu? Yes, that’s right. Let’s take a look. Give: Rethink Breast Cancer has created thoughtful Give-A-Care products to gift one-by-one or send curated packages to loved ones diagnosed with breast cancer. Connections: … Read article
How many times have you searched for something online? How many of those times did you search from your mobile device? Search is quickly becoming one of the most popular forms of paid media. In 2016, 44 percent of digital ad … Read article
Look who’s talking money now. Gen We is growing up and growing into bank accounts, credit cards and student loans. They’re approaching finances with eyes wide open, taking a decidedly sophisticated approach to money. And cautious, like their Millennial brethren. … Read article
Is it us, or does Gen We rhyme with money? According to CEB Iconoculture research, Gen We encompasses kids up to age 18 (born between 1996 and 2016) and has distinct and unique attitudes when it comes to their own … Read article
How much time do you spend on your smartphone? Is it part of your routine or do you find yourself addicted? According to eMarketer, U.S. smartphone owners spend over two hours a day using their device: One hour and 54 … Read article
What comes to mind when you think of the words “health” and “wellness?” According to CEB Iconoculture’s latest IconoCommunities study on consumer definitions of health and wellness, there is very little distinction between the two. And brands are taking note. Speaking of brands, … Read article
In less than a week, Pokémon Go has ignited a national gaming revolution. The mobile app encourages gamers to get up and get outside to play not only in the real world, but virtually too. But that’s not all. Pokémon … Read article
Trends come and go, but these two seem to be sticking around. Let’s take a look: 1. Print ads are still relevant. Open a magazine, any magazine. What do you see? Advertisements and tons of them. From personal care items … Read article