Healthcare Checkup – October 2017

Julia Mastropaolo 10/30/17 - 6:32 pm

HCIC was a definite highlight this month with the newest digital and Internet developments – see our take. Plus, lots of other happenings and trends for you from DNA kits to virtual reality marketing to the opioid addiction public health emergency.


Top 11 takeaways from the 2017 Healthcare Internet Conference. Couldn’t take yourself away for the HCIC this year? Here’s our take on enlightening nuggets across web, CRM, SEO, digital and content marketing, including some useful, “nuts and bolts” tips. 

At home DNA kits help consumers take control of their health. By the year 2020, the world’s consumer genetic testing market will reach $340 million. This includes 23andMe’s personal  genetic  testing kits for 10 diseases. Find out what this means for the future of the healthcare industry.

How dentists can build business with content, counsel. Responsible for oral care marketing? Learn several opportunities along the consumer’s dental journey to attract and convert new patients with an expertise positioning.


Bars now serving virtual reality to attract millennials. Virtual reality (VR) is popping up across markets from healthcare to travel. Now it’s creeping into nightlife as clubs and bars attempt to attract a waning Millennial market. Are you ready to try it?

Gen We expects more from brands on social media. Just when your brand had figured out Millennial social media habits, Gen We comes of age and everything changes. For these tech natives, social media is as much a part of the conversation as IRL. See how smart brands respect the social code.


Stem the Tide: Addressing the Opioid Epidemic. The AHA released a toolkit that provides guidance, information, and case examples to assist members in tackling the Opioid crisis. Quite pertinent with the recent Trump administration declaration of opioid addiction a public health emergency.

CVS reportedly offers over $66B to acquire Aetna. What do the experts think that means to the healthcare industry and growing retail component?


Looking to market to all generations but don’t have the budget? Not a problem. There’s one common denominator across each audience. Can you guess what it is? Download our free guide, How to market healthcare to all generations, to learn more.

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