Trends: Cause Marketing

The nail polish index.

Have you heard of the “lipstick index?” This is a term created by Leonard Lauder during the 2001 recession. As the economy went down, Lauder posed, the sale of little, cheering luxuries like lipstick … Read more

Brogan & Partners pink building

Helen Phillips and Brogan & Partners announce Partners in Pink.

I’m a long time fan of the TV show, The Biggest Loser. For the past five years, I’ve spent many Tuesday nights glued to NBC watching the triumphs and the struggles of a group of dedicated and brave me … Read more

B&P in the pink

Shining a light on breast cancer awareness.

The historic Peabody Mansion, the home of Brogan & Partners, is usually a sight to see in yellow, but this October we’re going pink. It’s Breast Cancer Awareness Month. So we wanted to raise aware … Read more

Creative social marketing example #20: United Nations Campaign.

Sometimes creative not only breaks through the clutter but breaks new ground in what is possible. It’s pretty mind-blowing to imagine a poster campaign that talks. This is truly interactive at it’s be … Read more

Creative social marketing example #12: Nike Foundation.

Girl power. As Americans, we’re all about empowering girls. But it wasn’t that long ago, women couldn’t vote, get equal pay for equal work or break through the glass ceiling in our country.  In d … Read more

Amnesty International Ad

Creative social marketing example #2: Amnesty International.

In the United States, we live in a bubble. The true extent our world goes beyond our own four walls is probably the size of our Facebook account. Even with globalization, we sometimes are unaware, or … Read more

21 creative social marketing campaigns.

21 creative social marketing campaigns.

I love finding brilliant advertising creative that makes me wish I thought of it. And I especially love it, when it’s for a client that’s trying to make the world a better place. That’s what social ma … Read more

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Social media and nonprofits example #1 – The Breast Cancer 3-Day.

It’s only fitting that I start my social media nonprofit blog series with the Breast Cancer 3-Day–an organization that is very close to my heart.  I’m a 3-Day walker and extremely passionate abo … Read more

The difference between social marketing, social media marketing, and cause marketing.

I was about to do a blog series on social marketing. But then I realized a lot of people online are confusing it with social media. Social marketing is marketing that builds awareness about a social i … Read more

When your personal passion and your work life mix.

It’s not often you get to mesh your work life so neatly with your personal life.  I guess I’m just one lucky gal–although some may think differently. In August of 2007, I was diagnosed with breast ca … Read more

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We offer a superior level of strategic marketing expertise with proven success. We believe in break-through creative that emotionally connects. We are convergent marketers, creating integrated, multi-media campaigns that deliver results. We guarantee you'll be delighted.