Trends: Cause Marketing
A secondhand smoke YouTube singing sensation.
Never underestimate the power of a good idea. It will stick in your head for years. It will push itself to the forefront among other ideas. And when the right people see it and believe in its potentia … Read more
Sara Blakely, Saving the World One Booty at a Time.
Not so long ago, if you wore a girdle, you didn’t want anybody to know it. Now girlfriends (including the Grand Girlfriend of them all, Oprah) love to dish about smoothing their muffin tops or roundin … Read more
Innovative healthcare marketing example #9.
Did you catch the Ozzy Osbourne “Colonoscopy Sweepstakes” spot on the Grammy’s Sunday night? Grand prize winner gets flown to New York for 3 nights in a luxury hotel overlooking Central Park, cash, an … Read more
The nail polish index.
Have you heard of the “lipstick index?” This is a term created by Leonard Lauder during the 2001 recession. As the economy went down, Lauder posed, the sale of little, cheering luxuries like lipstick … Read more
Helen Phillips and Brogan & Partners announce Partners in Pink.
I’m a long time fan of the TV show, The Biggest Loser. For the past five years, I’ve spent many Tuesday nights glued to NBC watching the triumphs and the struggles of a group of dedicated and brave me … Read more
Shining a light on breast cancer awareness.
The historic Peabody Mansion, the home of Brogan & Partners, is usually a sight to see in yellow, but this October we’re going pink. It’s Breast Cancer Awareness Month. So we wanted to raise aware … Read more
Creative social marketing example #20: United Nations Campaign.
Sometimes creative not only breaks through the clutter but breaks new ground in what is possible. It’s pretty mind-blowing to imagine a poster campaign that talks. This is truly interactive at it’s be … Read more
Creative social marketing example #12: Nike Foundation.
Girl power. As Americans, we’re all about empowering girls. But it wasn’t that long ago, women couldn’t vote, get equal pay for equal work or break through the glass ceiling in our country. In d … Read more
Creative social marketing example #2: Amnesty International.
In the United States, we live in a bubble. The true extent our world goes beyond our own four walls is probably the size of our Facebook account. Even with globalization, we sometimes are unaware, or … Read more
21 creative social marketing campaigns.
I love finding brilliant advertising creative that makes me wish I thought of it. And I especially love it, when it’s for a client that’s trying to make the world a better place. That’s what social ma … Read more