Trends: Branding

Starbucks’ holiday red cup is back and cheerier than ever.
For the past few weeks, customers have been teased with messaging on boxes in stores that said “no peeking.” While some designs were leaked, Starbucks has kept a tight lid on this year’s design. Or sh … Read more

Healthcare marketing: Do celebrities still resonate?
As we’ve recently seen in the latest Cigna TV spot, celebrities definitely capture our attention. (Especially when Dr. McDreamy is talking to us.) But, does this marketing tactic still resonate? The a … Read more

Weekly Recap – November 4, 2016
Let’s take a poll…are you prepared for Black Friday shopping? A. Yes. B. No. C. I’m still eating leftover Halloween candy. Don’t fret, Mashable has four things every customer should know, well in adva … Read more

Healthcare Checkup – November 2016
Are all your doctor’s appointments up-to-date? Cigna and Zocdoc want to make sure you are taking all preventative healthcare measures. Whether they are enlisting Dr. McDreamy or proposing employees to … Read more

It’s no tricks and all treats from Facebook this year!
Just in time for Halloween, Facebook has released limited-edition Halloween reactions to help you get into the holiday spirit. The Like, Love, Haha, Wow, Sad and Angry reactions have all been transfor … Read more

Microsoft’s Surface Studio: A world of pure imagination.
“Turn your desk into a studio.” Have you received your golden ticket? Microsoft gave users a peek into a world of truly pure imagination. On Wednesday, the multinational technology company announced t … Read more

Weekly Recap – October 28, 2016
Is your brand authentic? Does it have the right tone? Social Times has a few pointers. Meanwhile HubSpot presents a list of brands that are peppering their content marketing strategy with empathy. And … Read more

Introducing the Zocdoc “Unsick Day.”
Have you used your “Unsick Day” this year? That’s right, we said unsick day. As part of their preventative healthcare campaign, Zocdoc, the healthcare scheduling service, has proposed Unsick Day … Read more

Weekly Recap – October 21, 2016
With more than 500 million active users, Instagram has proven itself to be a crucial platform for brands to share—which could be why it’s now available for all Windows 10 tablets. But, Instagram is so … Read more

The Rules of the Road (to Rio): 11 things brands cannot say about the 2016 Olympics.
The Road to Rio has been long and winding—not just for the athletes, but for brands, too. As always, if your brand is an official sponsor of the Olympic Games, you’re golden. The problem? Only … Read more