Trends: Branding

If you’re in marketing, you may have heard the terms sub-branding and brand extension. But what’s the difference? Well, there’s a big difference. Let’s break it down. What is sub-branding? Sub-brandin … Read article

Kids are a big market for brands big and small, from traditional to tech. Brands naturally want a piece of the $21.1 billion in buying power that Gen We wields. PBteen wants to furnish their bedrooms, … Read article

The third rule of authenticity is brought to you by mom: Just be yourself. Whether you’re trying to make new friends, venturing into the unknown or jockeying for a promotion, mom’s advice typically fi … Read article

It’s no secret that Oreo does social media well. But have you noticed how well they do gamification? When you take a look at their Twitter page, you’ll spot several different game-based concepts. But … Read article

We made a mistake. We were wrong. It was our fault. To err is human. When brands own up to their mistakes, it can be humanizing. It can even make them more trustworthy, more authentic. That’s why the … Read article

Ever try to visit a website, but closed out because it took too long to load? Or maybe you didn’t choose a brand because their website didn’t appeal to you? We’ve all done it. 94% of people say that w … Read article

When it comes to Instagram, there are a number of things to consider before joining—especially if you are a brand. From handles to filters to hashtags, we’ve gathered the very best practices for your … Read article

From cave paintings in Lascaux, frescos in the Sistine Chapel and Campbell’s soup cans with a dash of Warhol to billboards, commercials and now Instagram, visual storytelling has always been popular a … Read article

These days, we’re all expected to wear a lot of hats. We juggle many jobs every day, and often, we need to learn how to do more with less: less time, less help and less money. That’s often why compani … Read article

Authenticity is an important, though fuzzy concept. Important because most consumers opt for authentic brands over and above their competitors. And fuzzy because authenticity can be difficjult to defi … Read article