Austin was the place and healthcare digital transformation was the case. Presenters enlightened us with case studies across web, CRM, digital marketing, SEO, and content marketing, including some juic … Read more

Candy brands get creative… and creepy. Halloween lovers won’t want to miss these scary ads. Hulu joins in on the Halloween festivities. The Hulu Haunted House combines VR videos and interviews with sc … Read more

Ecobranding is the new black. Slight alterations to traditional logos can have HUGE ecological and economic impacts. 140 characters not enough for you? You can now double your tweet lengths in most la … Read more

Retail is having a tough year. It’s no secret. While brick and mortar behemoths and multi-level department stores once dominated the market, there’s a new sheriff in town: online. With the rise of onl … Read more

Girl power! How a small statue rocked the advertising world. Not just Millennials. One-third of the U.S. population cares about company reputation. One-click ordering is the answer. Quick and painless … Read more

Highlights here on how Hurricane Harvey is bringing out the best in healthcare workers, brands and doctors. Plus new healthcare social media insights, Ad Block strategies, and telltale signs of websit … Read more

In the world of healthcare marketing, we all know that doctors are an important part of the market mix. But while your Patient Experience Department is all abuzz about patient-centered care and improv … Read more

What do Lyft and Taco Bell have in common? Late-night customers. The ride-hailing company and fast food chain put passenger and diner together after months of informal research.  Introducing “Tac … Read more

The FOMO is real. Your vacation photos on Instagram could be influencing others’ booking decisions. It’s not easy to stand out in someone’s inbox. Use these tips to grab your consumers’ attention. Bla … Read more

Vasectomy is more effective, cheaper and safer than female sterilization. That’s why it’s the preferred choice for birth control in many countries like Canada and the U.K. But not the U.S. In fact, fe … Read more