Girl power! How a small statue rocked the advertising world. Not just Millennials. One-third of the U.S. population cares about company reputation. One-click ordering is the answer. Quick and painless checkouts could mean billions for retailers. Want to get the most out of your video campaigns? Contextual targeting may help improve your reach.
Fearless Girl stole the world’s heart and brought this company millions in free marketing. The iconic girl standing opposite to Wall Street’s Charging Bull created a social media storm, but the marketing campaign had a deeper purpose. Don’t miss these insights from the campaign’s creators.
‘Corpsumers’ care as much about a brand’s values as its products. Millennials, high-earners, and parents seem to agree. Check out these stats from MWWPR to see how ethics affect consumer buying decisions.
How the end of Amazon’s ‘1-Click’ patent will change web-wide checkouts. Before Prime, the simplicity of checking out was a huge component of Amazon loyalty. Now, retailers all over the web may start implementing simplified purchasing.
When it comes to marketing on YouTube, context is key. Consumers seeking out and watching certain content provides distinct signals about what they may be interested in buying. Here’s how to use those signals to reach the “unknown” demographic.
Meanwhile, back at the RANCH
Skinny websites, snackable content and more from Digital Summit Detroit. Digital Summit Detroit 2017 delivered. In less than two days, the conference covered all means of email, content, website and mobile trends. Lots for marketers to consider and capitalize upon. A few highlights we just had to share.
THE Topic of conversation
Millennials. Discover who Millennials are, why it’s important to market to them, and how you can increase brand loyalty and engagement. Download our free whitepaper “8 Rules of Marketing to Millennials.”
SHARING is CARING
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