Ecobranding is the new black. Slight alterations to traditional logos can have HUGE ecological and economic impacts. 140 characters not enough for you? You can now double your tweet lengths in most languages. Watch the disruptors. Tiffany & Co. reveals what it learned from newcomers in the market. Mindset matters. When shoppable ads meet active consumers, purchases happen.
One designer’s plan to make brand logos more eco-friendly. Ecobranding could be the future. Check out how one creative director cut ink use to make logos more environmentally and economically friendly.
Twitter finally tests a 280 characters limit. In a world where attention spans are decreasing, will longer tweets be beneficial or irrelevant for marketers? Twitter promises to keep us all posted about how users react to the doubled limit.
What Tiffany & Co. learned about mobile from watching its competitors. Scared to diminish its own merchandise, Tiffany was once reluctant to use a mobile platform. Now, the VP of marketing shares how mobile helps the brand connect with young shoppers.
Shoppable media is transforming how consumers find and buy products. Serve your ads at the right time. Consumers in the “active” stage are three times more likely to complete a purchase after seeing a shoppable ad.
Meanwhile, back at the RANCH
A clothing store with no clothes? Nordstrom Local reinvents retail. Retail is having a tough year. It’s no secret. While brick and mortar behemoths and multi-level department stores once dominated the market, there’s a new sheriff in town: online.
How to create an inspiring workplace and culture. Volunteerism is good for the workplace. It can boost morale, atmosphere and brand perception. It can make Millennial employees more proud, loyal and satisfied, and attract Gen Y talent.
THE Topic of conversation
Communicating with Visuals – Visual communication. Did you know that 93 percent of communication is visual? Amplify your marketing and discover how your brand can communicate visually. Download our latest free guide, “Communicating with Visuals.“
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