Trends: Branding
Weekly Recap – February 2, 2018
Sunday is Super Bowl Day. Check out these sneak peaks of some highly anticipated spots. Chris Pratt does yoga. Wendy’s calls out McDonald’s for frozen beef, again. And Alexa loses her voice. DETAILS, … Read more
Healthcare Checkup – January 2018
Bests. Trends. Buzzwords. January is always a time to look back and venture forward. From our best healthcare ad campaigns to Healthcare Marketing Bingo to healthcare delivery trends and beyond, take … Read more
What’s word of mouth worth? Trillions.
When consumers talk up brands IRL and online, consumers buy—a lot. According to a study by Engagement Labs, consumer conversations drive 19 percent of sales worth $7-10 trillion in annual spendin … Read more
Weekly Recap – January 12, 2018
Up +10% from last year. Easier checkouts mean more mobile shopping. The year of you. Expect more personalization in 2018. Alexa continues to gain traction. And brands are wondering how to bring voice … Read more
Brogan’s best ad campaigns of 2017.
We’re taking stock in a year well spent and a job well done. We provoked. We tested. We challenged. And we learned a lot along the way. Together with our clients, we connected with consumers to help i … Read more
Healthcare Checkup – December 2017
2017 healthcare innovations and mergers, website tips for the disabled, why Instagram is ADvantageous, and a candid opinion on preserving endangered themelines that are “Good to the last drop.” V … Read more
Weekly Recap – December 15, 2017
As the year comes to a close, we’re looking back on all the highs and lows that came with 2017. Marketing don’ts. Learn from these brands’ mistakes. YouTube’s most viewed. Don’t miss these spots from … Read more
4 technology trends on the rise in 2018.
Artificial intelligence, virtual doctor visits, mobile check deposit. What’s next for tech? While brands are getting ready to market their products and services in the coming year, they’re also lookin … Read more
Weekly Recap – December 8, 2017
‘Tis the season. Don’t miss these insights into holiday shopping habits. Give joy, get joy. Kohl’s holiday campaign focuses on its loyalty program to stay relevant in the age of e-commerce. Artists, a … Read more
Are advertising themelines dead?
Should we “Just do it”? Should we kill marketing themelines altogether? Is the era of having a tagline or slogan for your brand on the verge of extinction? After all, consumers today only have a nanos … Read more
