Healthcare Checkup - March 2017

Let's face it, we've all Googled our symptoms before. That rash, pain or cough. According to Google, 1 percent of queries are symptom related. That's millions of searches surrounding symptoms and signs of illness. So, what does this mean for your practice or hospital? Let's break it down.

VITAMIN B&P.

How to get more patients to try telemedicine. Patients consult Google pretty regularly for healthcare advice.

MARKETING SUPPLEMENTS.

Snapchat vs. Instagram: Everything your brand needs to know. Debating which visual social platform is better for your brand? Let's break it down filter-by-filter, post-by-post, percentage-by-percentage.

INDUSTRY PULSE.

Is there something we should be learning from children's hospitals? And do you know how to empower patients, while also keeping their information private and secure? See here.

Children's hospitals form partnerships to boost revenue, serve more patients. With all the changes happening in the current healthcare climate, hospitals looking to thrive must take unique approaches to their operations.

How to make patient empowerment a reality. Patient empowerment promises to help improve medical outcomes while lowering treatment costs.

MONTHLY DOSE.

Visual communication. Did you know that 93 percent of communication is visual? Amplify your marketing and discover how your brand can communicate visually. Download our latest, greatest and free whitepaper "Communicating with Visuals."

How to get more patients to try telemedicine.

How to get more patient to try telemedicine.

Patients consult Google pretty regularly for healthcare advice. (Doctors love it.)

How regularly? About 1 percent of Google searches are symptom-related. That’s millions of queries about colds, fevers and mysterious rashes, among other ailments. And millions of patients self-diagnosing largely based on blogs, native advertising and user-generated content.

According to the latest national Pew Research study, 72 percent of adult internet users say they have searched online for information about a range of health issues, the most popular being specific diseases and treatments. And 26 percent say they have read or watched someone else’s health experience about health or medical issues in the past 12 months. Finally, 16 percent have gone online in the past 12 months to find others who share the same health concerns.

The medical community has responded with telemedicine, meeting patients in the comfort and convenience of their homes. Still, patients have been slow to adapt.

In the recent “2016 Connected Patient Report” Salesforce found that 91 percent of U.S. adults with health insurance and a primary care provider are only using traditional forms of communication when consulting their doctors. But 62 percent of respondents said they’re open to virtual care treatments instead of in-office appointments for non-urgent issues.

Consumers will eventually adapt to telemedicine, whether out of need or convenience. Medical providers can hasten the process by positioning telemedicine as an extension of patient care, building trust by exposure and experience. Here are four ways to get started.

Make it relevant

The convenience of telemedicine makes it especially appealing to young mothers, the elderly and those who live in rural areas. Mom doesn’t want to take her sick child outdoors. Grandpa has limited access to transportation. And nobody wants to drive 20 miles to have a cold diagnosed. This is your immediate target audience. Connect with them by using messages that most connect with their healthcare hurdles.

Make it tangible

Insurance cards are a symbol of coverage. They make the intangible tangible. The card itself has little worth, but it means a great deal to the card holder. Access. Treatment. Health. Livelihood. I recently switched health insurance and was disappointed when I received my new card in the mail. It’s flimsy, bendable even—not unlike the former hard plastic version that I had long trusted.

So, make a card for your telemedicine service. Not a mousepad or a refrigerator magnet, but a sturdy symbol that will feel at home next to a driver’s license and debit card. This tangible reminder will help patients gain confidence in virtual care.  

Make it part of the office environment

Telemedicine still seems very George Jetson, especially for those who remember the Jetsons. Demonstrate the technology with patients who come in for office visits. Show them how to access the service from their phone, desktop and tablet. Show them what’s behind the proverbial curtain. If the visit requires a follow-up appointment and the channel is appropriate, suggest the next appointment take place virtually. Then send them home with the aforementioned card.

Make it simple

Remember you’re inviting a wide range of patients with varying degrees of tech-savvy to use telemedicine. Make sure that the patient journey is easy to navigate. Build user confidence with supporting content, like blogs, short video tutorials, infographics and testimonials. Then chat it up on your social channels.

Telemedicine is at a tipping point, but patients aren’t likely to change their way of accessing their physician with a lot of guidance along the way. You conquered patient-centered health care. You got this.

Interested in more blogs about healthcare tech? Learn about an app for the flu.

Healthcare Checkup - February 2017

Out–are the days of looking good and in–are the days of feeling good, finally. Brands are taking a new approach to reach consumers looking to benefit their health. Today, consumers are looking for more relatable messages and attainable goals. They’re also looking to take a break from some of their social media feeds. But not after they indulge in a Facebook 360 Live video, of course. Let’s take a look.  

VITAMIN B&P.

Why brands are discovering new ways to advertise to fitness consumers. Look good, feel good? Consumers today might have proven that motivational message no longer effective.

MARKETING SUPPLEMENTS.

Deseat.me: A digital disappearance. Are consumers really looking to go off the grid? Are we in the beginning stages of a digital disappearance?

Facebook 360 Live: From a marketer’s view. 360 video is nothing new to the social world, but 360 video in real time is new to the world of Facebook.

INDUSTRY PULSE.

Looking to go beyond treating with a pill, healthcare firms are turning to mobile apps to help their patients. And if its personalized messaging, all the better. See here.

Moving beyond the pill in the healthcare sector. For the past several years, healthcare and pharma firms have been trying, with mixed success, to step up their beyond-the-pill programs.

Infographic: How to personalize patient marketing. The start of a positive patient experience begins with a consistent communication strategy.

MONTHLY DOSE.

Does your hospital marketing budget have you down? Download our free guide, "How to market your hospital on a tight budget," to learn budget efficient marketing strategies.

Marketing Statement - First Quarter 2017

How's that 2017 marketing plan working out for your brand so far? Does it lean into social media? Does it leverage the many new features Facebook launched in 2016 to further connectivity—like live video, 360-degree photos and recommendations? There's still time to bedazzle those tactics. (Bright shiny objects below.)  It's (still) all about the customer experience—in good times and especially in bad times. A Pennsylvania healthcare system shows how to make the most of highly emotional, high performance customer opportunities.   

4 social media trends that are changing insurance marketing. From year to year, most insurance products stay the same, but there's one thing that does change: the way they're marketed. What does 2017 have in store?

Facebook was busy in 2016. Here are the CliffsNotes. For Facebook, every year brings advancements and enhancements—and 2016 was no different. With a strategic goal to make the world more connected, the Facebook team added new functionality, created new technology and worked to improve features that already exist.

A hospital system with a money back guarantee. Highly emotional, high performance opportunities are the stuff customer loyalty is made of, according to McKinsey studies into the retail banking industry. A Pennsylvania hospital system is putting this strategy to work in healthcare with promising results.

QUICK study

The green that's keeping Millennials up at night. Young adults fret about finances—especially building a sufficient nest egg in which to retire comfortably, according to a Schwab Retirement Plan Services study. It's the number-one reason Millennials lose sleep at night.

Zelle me all about it. Banks and credit unions are backing an open social payments platform in hopes of competing with the likes of PayPal, Venmo and Square. Like its competitors, Zelle lets consumers send money to friends or pay for goods and services at the touch of a smartphone app.

What motivates young people to save for retirement? Crow's feet. Researchers at Virtual Human Interaction Lab recently discovered a powerful tool to compel consumers to plan for retirement—aging. After meeting their aging avatars, college-aged subjects saved more than twice as much for retirement than those who did not.

Hey Gen X. This bank's for you. It seems every bank wants Millennials. But when Louisville, KY-based Republic Bank & Trust built its digital banking platform, MemoryBank, it was focused on an often overlooked generational cohort—Gen. X. Because peak earning years. 

SHARPEN the saw

You can depend on social media to change. Often. What's an industrious but insanely taxed marketer to do? Read our free whitepaper on the nine social media trends impacting your online performance, for starters. It's a quick read but rich with key insights to evolve your social strategies for optimum brand engagement. Download now.

START a conversation

Share the Marketing Statement. Tell two friends. And so on.

Hospital system backs patient experience with refund policy.

Hospital system backs patient experience with refund policy

Patients increasingly want the same level of customer service at the hospital that they get at the Genius Bar, according to McKinsey & Company research.

Respondents said that great customer service was just as important to them in non-healthcare and healthcare companies alike. Other qualities that ranked as important for both were delivering on expectations, making life easier and offering great value.

Geisinger Health System in Pennsylvania is on board. Earlier this year, the hospital launched a system-wide money back policy on patient care—with no-questions asked, no strings attached and no red tape applied. Patients can even download the Geisinger ProvenExperience app to set the process in motion.

Dissatisfied with your post-op meal? The finance department bungled your payment schedule? Difficulty scheduling tests? Encountered a rude receptionist? Felt neglected or burdensome? All of these patient experiences and more qualify for reimbursement under Geisinger’s policy. The only caveat? Refunds can only be applied to co-payments and deductibles.

“We want to make sure we not only have the right care that is high quality and safe, but we also want to make sure our care is compassionate, dignified and delivered with a lot of kindness,” Geisinger President & CEO David Feinberg told the Washington Post.

Seizing highly emotional, high performance moments.

Highly emotional, high performance opportunities are the stuff customer loyalty is made of, according to McKinsey studies into the retail banking industry. Researchers found that routine transactions, like buying traveler’s checks, do little to create an emotional bond with customers. But critical moments, like awaiting a response on a loan or releasing a check from hold, can forge deeper, more meaningful (read: profitable) relationships.

After a positive experience, more than 85 percent of customers increased their value to the bank by purchasing more products or investing more of their assets. And more than 70 percent reduced their commitment when their problem was not resolved to their satisfaction.

Geisinger processes an average 122 refunds a month stemming from appointment scheduling to access of care and billing concerns. Refunds have ranged from $20 to a couple thousand dollars. Meanwhile, customer relations are improving. According to CEB Iconoculture research, communication between patients and patient advocates has increased nearly 25 percent.

This will likely bode well for the system on the Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS) Survey front. The survey measures patients’ perceptions of their hospital experience and publishes results quarterly for all to see.  Respondents are interviewed six weeks or less after discharge—plenty of time for Geisinger to process a refund request.

For more on healthcare marketing trends, sign up for our monthly edition of the Brogan Healthcare Checkup.

Rethink Breast Cancer makes it easy to show you care.

Rethink Breast Cancer makes it easy to show you care

When my brother’s wife was diagnosed with breast cancer, we bought her a tablet to pass the time during her recovery. She loves to read, so it seemed a good choice. A year later, when my husband’s sister was diagnosed, we gave her a pressed metal necklace.

Why? I have no idea. My mother-in-law reacted in typically blunt fashion. “Why are you giving her presents? It’s cancer, not a birthday party.”

We just wanted to do something to let her know we were thinking of her. That we love her. And to somehow bridge the 4,200 miles that separated us from her while she battled cancer without us. So many things come to mind now that she’s four years cancer-free. But when you’re spinning with worry, thoughtful gift ideas rarely come in focus.

Rethink Breast Cancer gets it. The young women’s breast cancer movement has created thoughtful Give-A-Care products that help friends diagnosed with breast cancer get through the tough time ahead. More than a gesture, the collection includes meaningful gifts that acknowledge what’s she’s tackling, and helps support her along the way.

You can gift goodies a-la-carte or send carefully curated packages that come in small, medium and large. Items range from the practical—a planner, hand sanitizer, water bottle, tissue and tote—to the comfy—plush hoodies and a 100 percent cashmere toque that promises both warmth and style. There’s even a children’s book for moms to help with difficult conversations and can’t-we-ever-have-a-normal-conversation candy hearts inscribed with texts like “u r my rock.” All gifts come with a complementary care guidelines catered to young women who have a breast cancer diagnosis.

What’s more, Give-a-Care products keep on giving. All proceeds from sales fund Rethink Breast Cancer. The nonprofit is dedicated to raise awareness about breast cancer in those under the age of 40.

Talk about a feel-good fest. The giver feels like she’s helping. The recipient feels understood. And the nonprofit gets more funding to fuel great ideas to help more patients.

This kind of brand authenticity is what consumers crave across industries. There’s nothing like a confident decision to make people loyal advocates. The trick is to know your audience. Rethink Breast Cancer knows its target audience down to the cellular level. 

Speaking of brand authenticity, download our free whitepaper “3 Rules to Creating an Authentic Brand.” And discover which brands are getting real and how to market authenticity across genders, generations and ethnic groups.

Healthcare Checkup - November 2016

Are all your doctor’s appointments up-to-date? Cigna and Zocdoc want to make sure you are taking all preventative healthcare measures. Whether they are enlisting Dr. McDreamy or proposing employees to take their Unsick days, these brands just want you to schedule your routine health appointments. Take a look. 

VITAMIN B&P.

Talk about breakthrough healthcare marketing. From Dr. McDreamy to Turk, see how Cigna is getting all the TV doctors together for a powerful healthcare message.

Introducing the Zocdoc “Unsick Day.” As part of their preventative healthcare campaign, ZocDoc, the healthcare scheduling service, has proposed Unsick Day to allow employees a day off each year to attend routine doctors and dental appointments. 

MARKETING SUPPLEMENTS.

Tech shame or celebrate? Marketing to the smartphone gen. With the increase in smartphone owners, comes the increase in time spent on mobile. But is this an addiction or a media habit? Four brands are weighing in.

INDUSTRY PULSE.

Is promoting telehealth your next big marketing project? If so, are you using the right media tactics? See here.     

3 popular hospital, healthcare marketing trends. Hospital systems and healthcare companies are employing a greater variety of tools to reach and attract potential customers as new competitors continue to flood the market.

Leveraging your brand with telehealth: Intermountain’s keys to success. Does your health system’s brand matter when launching telehealth to your patients? What are the critical keys to success for launching video visits?

MONTHLY DOSE.

Looking to market to all generations but don’t have the budget? Not a problem. There’s one common denominator across each audience. Can you guess what it is? Download our free guide: How to market healthcare to all generations, to learn more.

Talk about breakthrough healthcare marketing.

This spot literally woke me up as I was nodding off to the news last night. For there, in full scrubs, was not only McDreamy (Omg, is he coming back to Greys?!), but Hawkeye (Alan Alda's "M*A*S*H" character, for those too young to recall) and other infamous TV docs from "ER," "House" and "Scrubs."

Now, I know as a healthcare marketer, I have an undeniable affinity for innovative healthcare marketing, but I think this spot is brilliant. Because it's different, adorable, it caught my attention and it made me smile.

Kudos to Cigna for not only effectively promoting annual check-ups, but for bringing back to life some of our all-time favorite TV doctors.

Let us know if you liked it, too. And if you did, check out the short behind-the-scenes video, which is every bit as endearing—and effective in extending the message.

Blog Category: 

Healthcare Checkup - August 2016

Are you a patient trying a new med? What about trying a new hospital? Treatment? Well, there's a community for you. In fact, patients are seeking patients to learn their stories, experiences and find a support system and community. Consumers are also seeking insurance discounts. You know, like nonsmokers and seat-belt wearers. But what about marathon runners? Surely there's a discount for that? We are interested, so we blogged about it. We also have everything you need to know about healthcare social media trends to notice this year. Take a look.

VITAMIN B&P

Patients seeking patients find community, resources on Smart Patient Information. It's what the newly diagnosed and their loved ones crave. Insights from patients and survivors is especially prized.

Marathoning for an insurance discount. Nonsmokers and seat-belt wearers can get a break on insurance. So can people with healthy BMI, blood pressure and cholesterol levels. What about people who run marathons?

5 healthcare social media trends you'll notice this year. Social media is constantly changing. Take a look at the five healthcare social media trends you're sure to start noticing (that is, if you haven't already).

MARKETING SUPPLEMENTS.

Are you up to date on the latest Facebook algorithm changes? Don't worry, we got your brand. We also got Fitbits. Why? Turns out, our little office competition is part of a big trend. Check it out.

What marketers need to know about Facebook's latest changes. Here are two key tips to working your Page harder under the new Facebook algorithm.

Brogan team straps on wearables for a little healthy competition. So far, the Brogan Fitbit challenge has sparked a lot of healthy conversation and smart ideas. Like, how about we take this meeting for a walk?

INDUSTRY PULSE.

Not only is advertising increasing (cancer hospital advertising to be specific), but so too are healthcare spending growth rates. Another trend on the rise…Pokémon Go. But it's not what you think. Take a look.

Cancer hospital advertising triples since 2005. Between 2005 and 2014, U.S. cancer centers upped their spending on ads targeting the general public, with 890 centers spending $173 million on ads by 2014, according to a new analysis.

Healthcare spending growth rates rises again in 2015. The U.S. healthcare system spent $3.2 trillion in 2015, or almost $10,000 for every person, according to the latest federal projections.

How hospital communicators manage the Pokémon Go invasion. PR pros are talking HIPAA and patient safety while asking the public to refrain from the virtual hunt while on their grounds.

MONTHLY DOSE.

Does your hospital marketing budget have you down? Download our free guide, "How to market your hospital on a tight budget," to learn budget efficient marketing strategies.

5 healthcare social media trends you'll notice this year.

If you work in the healthcare industry, you know what a challenge it is to master social media for your brand.

What channels should you have an active presence on? Should you post photos, videos, links, custom visuals or a combination of them all? Should you post in the morning or afternoon? What clinical areas can you feature? How can you balance engaging content that’s relevant, useful and timely with content that’s strictly promotional?

As any healthcare marketer knows, the questions can seem never-ending—especially since it can seem like social media is always changing.

What changes can you start preparing for today… right now, even? Take a look at the five healthcare social media trends you’re sure to start noticing (that is, if you haven’t already).  

1. Search is starting on social media. When it comes to searching for information, user behavior is gradually changing. While using search engines is still the most common behavior (and probably always will be), some users are bypassing the practice and going straight to social instead. Their reasoning? Well, visual content, which tends to be more common on social, is a lot easier to scan than content that’s very text-heavy. And what’s more, many consumers also find this type of content to be more trustworthy. Combine these two thoughts, and it could be why we see users shifting their searching ever so slightly. Before they’re heading to Google for recipes, fitness routines and tips for managing diseases, they’re trying Pinterest. YouTube. Instagram. Maybe even Facebook. All of the platforms that lend themselves to large, visual content are starting to become more popular across the industry—and with good reason.

2. Patients are more informed and empowered. Young, socially savvy women are increasingly using various public and online platforms to connect with people who share their health struggles—whether it’s weight loss or a chronic disease. On their personal social media channels, they’re sharing tips for managing conditions, links to products that worked wonders, doctors and healthcare professionals who helped them heal (and who didn’t). They’re talking openly and honestly about their health, and they’re learning a lot about it in the process. One thing to note: Engaging in these kinds of conversations on social media is most prevalent amongst younger women. More mature, female consumers are practicing greater discretion in how they talk about and deal with their diseases.

3. People want prescriptions for the spirit, not body. Today, more and more people living with chronic conditions are leveraging social media to engage in a new, powerful mode of storytelling. To them, sharing information about their health is less about providing a public service announcement or a cautionary tale. It’s more about sharing the happiness they’ve found while living with their diseases. It’s less about the chronic condition and more about the possibility of living a full, meaningful life, despite it. And with that mentality, people want information that helps them understand, rather than fear, the health issues they’re living with.

4. Immediacy is key. By nature, social media has always been a tool to show what’s happening in the moment. And while some posts seem more in the moment than others, live broadcasts are now the most “in the moment” a brand can be. With the launch of Facebook Live, Periscope and Meerkat, we’ve seen live streaming grow. In the healthcare industry, Google Helpouts is the prevailing streaming platform of choice.

Helpouts, which started as a forum where consumers could pay for live video instruction on everything from cooking to playing the guitar, is amping up the platform, putting doctors front and center to offer medical advice. The Helpouts healthcare program lets consumers video chat with doctors from a partnering medical network, called One Medical. Members in several states can consult these physicians for free. But any Helpouts user can pay for nutritional counseling sessions (45 minutes, $65) or health and wellness coaching (15 minutes, $30) from the medical professionals.

5. Donations are going digital.  When someone is diagnosed with a disease or has to undergo something extensive, the costs can add up—both emotionally and financially. In the face of high medical bills, family, friends and acquaintances of all kinds are stepping up with donations small and large. But, they’re not just writing a check and sending it to the family. There’s a new way to show this sort of support. And it all starts with seeing a link on social media. Because as pages on crowdfunding websites have become increasingly popular, so has the amount of posts about them that are seen in feeds. The people who see these calls for donations are pitching in to make hard times a little easier, and on GoFundMe alone, medical donations have grown by nearly 6,000 percent since 2011.

Fortunately for hospitals, healthcare systems and nonprofits, this trend is also ringing true for brands. Within the first three weeks of the ALS Ice Bucket Challenge, the cause garnered $16 million in donations—compared with $1.8 million for the same period in the year before. Care for another startling statistic? To date, the number of users who have read about ALS increased 1,007 percent since the challenge began. And perhaps the most interesting part is that it all started because of a simple post that spread effortlessly across every social media channel. How powerful is that?

Work in healthcare? Stay up to date with all of the trends and insights. Sign up for more and get our monthly edition of the Brogan Healthcare Checkup—a mix of original content and popular industry news handpicked by our healthcare marketing director.

Healthcare Checkup - June 2016

What do you think of when you hear the word “Millennial?” Do you think “carefree” or “caregiver?” According to an AARP study, of the roughly 40 million U.S. adult caregivers, 25 percent are Millennials. That’s right, Millennials. But how can you win this audience over? Start by acknowledging their role.  Speaking of acknowledgements, the Healthcare Marketing Report and Aster Award winners were announced. We don’t like to brag, but we are very proud of our work–especially when it pushes the needle, makes an impact and is award-winning. Take a look.

VITAMIN B&P.
Millennials and eldercare: 4 things to know about the future of caregivers. What do you think of when you hear the word “Millennial?” While some believe this cohort is “carefree,” “entitled” or “selfish,” some are shaking this notion altogether when it comes to this cohort’s most recent duty. Caregiving.

Brogan wins silver and gold at Healthcare Marketing Report and Asters Awards. Brogan & Partners has been awarded two gold Aster Awards, three silver and two gold Healthcare Marketing Awards for their work with ComForCare, Covenant HealthCare, Franciscan Alliance and the Scleroderma Foundation Michigan Chapter.

MARKETING SUPPLEMENTS.
This past month was all about disruption. Check it out. 

Why brands that make you go “hmm” are winning big. When was the last time a brand made you stop and think? It doesn’t happen often, but some brands do provoke and disrupt. Let’s take a look.

6 things learned at Iconosphere 2016. This year attendees were encouraged to step outside the proverbial box and disrupt themselves to gain new perspective. And that we did. Here are six things we learned.

INDUSTRY PULSE.
Let’s talk organs, shall we? Just this past month, Mass General made history with the first penile transplant. The hospital and surgical team have participated in news conferences, generating media buzz and igniting conversation. And despite the failed uterine transplant at the Cleveland Hospital from earlier this year, there is still a lot of positive buzz surrounding this surgery and how it will help other patients in the future.  

Mass General makes history with first penile transplant in U.S. After three years of research, a team of 30 anesthesiologists, fellows, nurses, physicians and residents have successfully performed the nation’s first genitourinary reconstructive transplant. What does this mean for the hospital and for transplant surgeries across the U.S.?

A transplanted uterus offers hope. Despite the failed transplant, key learnings from the surgery are giving future transplants hope. See how the hospital is marketing to a new tune.

MONTHLY DOSE.
Does your hospital marketing budget have you down? Download our free guide, “How to market your hospital on a tight budget,” to learn budget efficient marketing strategies. 

Healthcare Checkup - May 2016

Are Millennials getting enough sleep? What about exercise? We know that 50 percent of Millennials look up health related information online, while 27 percent use wearables to track their activity. But what else is this cohort doing when it comes to their health and wellness? And while healthcare marketing trends come and go, there are three that seem to be sticking around. Can you name one? Let’s take a look.

VITAMIN B&P.

Everything marketers need to know about Millennials’ health and wellness. We already know this audience is mindful when it comes to their health. But how exactly do they keep a healthy work/life balance?

3 healthcare marketing trends on the rise (again). Move over doctor, you’re not the only one patients are listening to when it comes to their health. Read here.

MARKETING SUPPLEMENTS.

Did you use an emoji (or emoticon) today? How about take a picture? Watch TV? See an advertisement? Look at a book, magazine, chart or symbol? Of course you did. Visuals heavily influence the way we communicate. But why? Let’s break it down.

Communicating with visuals: A branded conversation. Emoji keyboard. Tweet to order. Click to view. Here are six ways brands are communicating with visuals.

Communicating with visuals: The social media edition. Stickers. Geofilters. Custom emojis. Here are seven ways your brand can communicate with visuals across each social channel.

INDUSTRY PULSE.

New in healthcare this month: Cleveland Clinic providers will be available for on-demand visits at CVS MinuteClinics. But are they prepared to communicate with both the patient and the consumer? Healthcare organizations are looking to reduce patient readmission, increase accuracy of patient diagnosis and deliver more targeted care. Here are this month’s top trends.

Cleveland Clinic providers on-demand for telehealth visits in CVS MinuteClinics. “Telehealth further expands on our high-quality and convenient service to our customers," Dr. Andrew Sussman, executive vice president and associate chief medical officer of CVS Health and president of MinuteClinic, said in a statement.

Communicating with the “consumer” vs. the “patient” in healthcare. The healthcare industry is putting more focus on the consumer as they become 1) a direct purchaser and as well as 2) an individual who is accountable for healthcare costs and use. What does this mean for the patient?

Keep your eye on these healthcare analytics trends. These days, healthcare communicators must learn to apply big data technologies to everyday data science. It may sound complex, but it affects patient behavior and better meets the needs of consumers.

MONTHLY DOSE.

Does your hospital marketing budget have you down? Download our free guide, “How to market your hospital on a tight budget,” to learn budget efficient marketing strategies. 

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  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

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